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Exploitation

Agency: 
Published/Aired: 
December 2010
Description: 

Gain a deeper perspective with the New Straights Times

Advertising Agency: McCann Erickson, Malaysia
Executive Creative Director: Szu-Hung Lee, Hwa
Creative Director: Jules Tan
Copywriters: Szu-Hung Lee, Primus Nair, Zaidee Zainal, Benjamin Ng
Art Directors: Jules Tan, Jerome Ooi
Agency Producer: Jimmy Ong, Bridget Hong
Photographer: Loh Lin Shan / iRom
Account manager: Alexis Young
Account Director: Andrew Pinto

Comments (21)

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Highest Rated

AD-rian's picture
AD-rian
Activity Score 261

Very well done. Love this one.

jackblack's picture
jackblack
Activity Score 2350

Not bad McCanns.

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Not bad? It's horibly awsome! :)

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Shingo's picture
Shingo
Activity Score 408

i like this campaign, the other ad in the office was greater than this cause i cant see what behind the wall without the perspective but at this ad i can see every detail in the picture and i don't need the perspective, i like the other more than this one

Cutarica's picture
Cutarica
Activity Score 3451

my thoughts exactly, the office and riot outside print expresses the idea most clearly. all in all, good campain, not incredible, just above above-average.

DBB's picture
DBB
Activity Score 1216

Go mccann go

morse's picture
morse
Activity Score 17364

Very pretty campaign. Nice and clear message.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

yvzhn's picture
yvzhn
Activity Score 97

Is this mean "we manipulate news" ?

michelangelo's picture
michelangelo
Activity Score 660

Beautifully done. Highly reminds me of the Time campaign though

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I love it too, only downside is that they show the 'normal' photo in the newspaper, not the 'deep version' but it's still great.

Ads.chinaSMACK's picture
Ads.chinaSMACK
Activity Score 271

This idea is great, a powerful and beautiful visual.

Advertising @ chinaSMACK
http://advertising.chinasmack.com

Felicitas_Pauker's picture
Felicitas_Pauker
Activity Score 179

Love it: powerful and touching

krautland's picture
krautland
Activity Score 3216

good campaign, decent execution.

raulbanderas's picture
raulbanderas
Activity Score 357

really nice art!!!

Guest's picture
Guest

Actually, it looks like New Straits Time isn’t a credible newspaper.
The news on its front page shows and says everything is OK and hunky-dory but where else the real truth is that’s its terrible and disastrous.
Now that’s false reporting.

The irony is it’s exactly like this in Malaysia. Everyday in the papers it says that it’s ok and everything is going on well. There’s no corruption. We live in a harmonies country and blah, blah, blah.
There isn’t freedom of the press.
I think it would be a great campaign for 'Press Rights' or 'Freedom of the Press.

That's why everyone reads Malaysia Today.

Guest's picture
Guest

Is this scam or actual execution? if it is actually executed, client surely has gut.

Oblabla's picture
Oblabla
Activity Score 298

another good looking one!

Oblabla.wordpress.com

arroz y asado's picture
arroz y asado
Activity Score 21

loveit :)

Sebas Wuschelkopf's picture
Sebas Wuschelkopf
Activity Score 12

Es buen concepto, está bien realizada, pero no me lleva a más, se queda en ser linda.

elsebacreativo.blogspot.com

Muneer Bhatti's picture
Muneer Bhatti
Activity Score 146

nice campaign

chanderjoshi's picture
chanderjoshi
Activity Score 153

Mindblowing..... idea!

AD-rian's picture
AD-rian
Activity Score 261

Very well done. Love this one.

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