Advertisement

Pregnant

Agency: 
Published/Aired: 
March 2009
Description: 

The pill failed.
Life looks more beautiful when you are relaxed.

Advertising Agency: Fields, Brazil
Creative Directors: André Sartorelli, Fernando Lopes
Art Director: Lucas Zaiden
Copywriter: Paulo Lima
Illustrators: Yulia Brodskaya, Herbert Carlos (Grupo Magneto), Anderson Lisboa

Comments (17)

Log in or register to post comments

Highest Rated

Guest's picture
Guest

merda heim!

Guest's picture
Guest

the line is incorrect...just the first one is right.
the other lines are: "mom i crashed your car" and "my pill failed" (this one above)

anyway...beautiful tipology work, but nothing new on the idea

Guest's picture
Guest

that's right. the translation it's wrong.

Guest's picture
Guest

vocês é que não sabem inglês...

Guest's picture
Guest

The style tipographic is dirente and very creative. Complemented well
the idea. Beautiful!

Lüerzers's picture
Lüerzers
Activity Score 108

This is totally CANNES.

Bright concept, perfect execution, fresh idea, and persuasive. That`s the kindda ad that generates results for the client.

Well done guys.

------------
Don't let it go to your head.
L.A.O.S - www.luerzersarchive.net

Guest's picture
Guest

just perfect! hats off...

StarlaY's picture
StarlaY
Activity Score 310

Kind'a reminded me the freedent gum ads saying "everything sounds good with a nice smile."

http://media.photobucket.com/image/freedent%20print%20ad/beanballinc/d...
http://i22.photobucket.com/albums/b319/beanballinc/asshole.jpg

“Inspiration exists, but it has to find us working.” Picasso.

“Inspiration exists, but it has to find us working.” Picasso.

Guest's picture
Guest

cmon dude...
its not even CLOSE!

StarlaY's picture
StarlaY
Activity Score 310

to me it's the very same analogy dude. How can't u notice the resemblance I wonder?

"Life looks more beautiful when you are relaxed."
"everything sounds better with a nice smile."
with bad news/swears written with a beautiful typo...

“Inspiration exists, but it has to find us working.” Picasso.

“Inspiration exists, but it has to find us working.” Picasso.

mmackinven's picture
mmackinven
Activity Score 1608

They used a specific illustrator for this, pretty lazy stuff...

Kudos to the illustrator though, Yulia's work is amazing!

http://www.artyulia.com/index.php/Illustration/PAPERgraphic

john.lighttern's picture
john.lighttern
Activity Score 216

What did you expected? The art director learn art paperwork to do this?

Fck off...

mmackinven's picture
mmackinven
Activity Score 1608

nice english...

What I meant was the AD didn't have to do much, just let the illustrator do all the work, happens a lot these days.

Guest's picture
Guest

and so what? The AD is not only responsible for the execution, but the idea too. If he had the idea, found the illustrator, organized it in a good looking way, what else is he supposed to do?

doubleoseven's picture
doubleoseven
Activity Score 106

Beautiful looking campaign but it's low on concept. Still nice posters.

Guest's picture
Guest

She is on the credits... take a look.. =(

Guest's picture
Guest

merda heim!

Advertisement

20% Off Sale at iStock until December 9th 2016