New Look day spa: Pregnant

The pill failed.
Life looks more beautiful when you are relaxed.

Advertising Agency: Fields, Brazil
Creative Directors: André Sartorelli, Fernando Lopes
Art Director: Lucas Zaiden
Copywriter: Paulo Lima
Illustrators: Yulia Brodskaya, Herbert Carlos (Grupo Magneto), Anderson Lisboa

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17 comments

Guest's picture
Guest

the line is incorrect...just the first one is right.
the other lines are: "mom i crashed your car" and "my pill failed" (this one above)

anyway...beautiful tipology work, but nothing new on the idea

Guest's picture
Guest

that's right. the translation it's wrong.

Guest's picture
Guest

vocês é que não sabem inglês...

Guest's picture
Guest

The style tipographic is dirente and very creative. Complemented well
the idea. Beautiful!

Lüerzers's picture
Lüerzers
108 pencils

This is totally CANNES.

Bright concept, perfect execution, fresh idea, and persuasive. That`s the kindda ad that generates results for the client.

Well done guys.

------------
Don't let it go to your head.
L.A.O.S - www.luerzersarchive.net

Guest's picture
Guest

just perfect! hats off...

StarlaY's picture
StarlaY
310 pencils

Kind'a reminded me the freedent gum ads saying "everything sounds good with a nice smile."

http://media.photobucket.com/image/freedent%20print%20ad/beanballinc/d...
http://i22.photobucket.com/albums/b319/beanballinc/asshole.jpg

“Inspiration exists, but it has to find us working.” Picasso.

“Inspiration exists, but it has to find us working.” Picasso.

Guest's picture
Guest

cmon dude...
its not even CLOSE!

StarlaY's picture
StarlaY
310 pencils

to me it's the very same analogy dude. How can't u notice the resemblance I wonder?

"Life looks more beautiful when you are relaxed."
"everything sounds better with a nice smile."
with bad news/swears written with a beautiful typo...

“Inspiration exists, but it has to find us working.” Picasso.

“Inspiration exists, but it has to find us working.” Picasso.

mmackinven's picture
mmackinven
1600 pencils

They used a specific illustrator for this, pretty lazy stuff...

Kudos to the illustrator though, Yulia's work is amazing!

http://www.artyulia.com/index.php/Illustration/PAPERgraphic

john.lighttern's picture
john.lighttern
216 pencils

What did you expected? The art director learn art paperwork to do this?

Fck off...

mmackinven's picture
mmackinven
1600 pencils

nice english...

What I meant was the AD didn't have to do much, just let the illustrator do all the work, happens a lot these days.

Guest's picture
Guest

and so what? The AD is not only responsible for the execution, but the idea too. If he had the idea, found the illustrator, organized it in a good looking way, what else is he supposed to do?

doubleoseven's picture
doubleoseven
106 pencils

Beautiful looking campaign but it's low on concept. Still nice posters.

Guest's picture
Guest

She is on the credits... take a look.. =(

Guest's picture
Guest

merda heim!

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