18 comments

mcd's picture
mcd
5 pencils

If you showed us an icy bottle, it would be better. Hot's opposite is cold, not a lot water.

syl's picture
syl

i think this hot means it sells well coz it has that water for free.

swadhasingh's picture
swadhasingh

It clearly shows that this sauce is so hot that you'll need a lot of water to cool off your tongue. The ad is good but lack of copy is confusing people.

kleenex's picture
kleenex
41064 pencils

Confusing...

NY Belfry's picture
NY Belfry
1045 pencils

It's not bad, but I'm not sure on the idea where the product is overshadowed so much by the water container that you can't even make out the label. It's classical exaggeration, I don't know, maybe it will work.

kimbaze's picture
kimbaze
102 pencils

clear and simple.

coz i said so

bo.fady's picture
bo.fady
87 pencils

agree

UNTTLD_'s picture
UNTTLD_
101 pencils

Idea is good, execution not strong enough

thedesignaddict's picture
thedesignaddict
5403 pencils

What's not to get? Simple and clear.

7welve's picture
7welve
15 pencils

Overshadow?
of course thats the point. the giant water pulls you in, pepper strikes your line of thought.
Copy sinks it.

I like.

Zarathustra's picture
Zarathustra
80 pencils

Good concept, decent art but as some people have said, could do with some copy. "Be prepared" perhaps, or something along those lines

Thus spoke

MindDrift's picture
MindDrift
1168 pencils

This would be funny as an ambient ad.

Dzsoi's picture
Dzsoi
8007 pencils

I agree with MindDrift, this idea calls for an ambient, not a printed ad.

auspicious's picture
auspicious
18 pencils

great idea but bad art!

berkyildiz's picture
berkyildiz
519 pencils

Not bad, but promotional items should be on the right side of product and shouldn't be bigger than product. In this way sauce seems promotion.

styayla's picture
styayla
586 pencils

here comes a new merchandiser! don't look the marketing dictionary

berkyildiz's picture
berkyildiz
519 pencils

perception is important. I think it's a minor mistake and that's my advice.

VeronicaFranco's picture
VeronicaFranco
789 pencils

What?! You people... its pretty clear:
What do you do when you eat a very spicy sauce? DRINK A LOT OF WATER!
Not confusing!
It isnt good though...

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