Advertisement

Comments (18)

Log in or register to post comments

Highest Rated

bo.fady's picture
bo.fady
Activity Score 87

agree

mcd's picture
mcd
Activity Score 5

If you showed us an icy bottle, it would be better. Hot's opposite is cold, not a lot water.

syl's picture
syl

i think this hot means it sells well coz it has that water for free.

swadhasingh's picture
swadhasingh

It clearly shows that this sauce is so hot that you'll need a lot of water to cool off your tongue. The ad is good but lack of copy is confusing people.

kleenex's picture
kleenex
Activity Score 43473

Confusing...

NY Belfry's picture
NY Belfry
Activity Score 1045

It's not bad, but I'm not sure on the idea where the product is overshadowed so much by the water container that you can't even make out the label. It's classical exaggeration, I don't know, maybe it will work.

kimbaze's picture
kimbaze
Activity Score 102

clear and simple.

coz i said so

bo.fady's picture
bo.fady
Activity Score 87

agree

UNTTLD_'s picture
UNTTLD_
Activity Score 101

Idea is good, execution not strong enough

thedesignaddict's picture
thedesignaddict
Activity Score 5403

What's not to get? Simple and clear.

7welve's picture
7welve
Activity Score 15

Overshadow?
of course thats the point. the giant water pulls you in, pepper strikes your line of thought.
Copy sinks it.

I like.

Zarathustra's picture
Zarathustra
Activity Score 80

Good concept, decent art but as some people have said, could do with some copy. "Be prepared" perhaps, or something along those lines

Thus spoke

MindDrift's picture
MindDrift
Activity Score 1170

This would be funny as an ambient ad.

Dzsoi's picture
Dzsoi
Activity Score 8130

I agree with MindDrift, this idea calls for an ambient, not a printed ad.

auspicious's picture
auspicious
Activity Score 18

great idea but bad art!

berkyildiz's picture
berkyildiz
Activity Score 519

Not bad, but promotional items should be on the right side of product and shouldn't be bigger than product. In this way sauce seems promotion.

styayla's picture
styayla
Activity Score 593

here comes a new merchandiser! don't look the marketing dictionary

berkyildiz's picture
berkyildiz
Activity Score 519

perception is important. I think it's a minor mistake and that's my advice.

VeronicaFranco's picture
VeronicaFranco
Activity Score 789

What?! You people... its pretty clear:
What do you do when you eat a very spicy sauce? DRINK A LOT OF WATER!
Not confusing!
It isnt good though...

Advertisement