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New KCC Delite Yoghurt: French fries

New KCC Delite Yoghurt: French fries
Your rating: None Average: 4.7 (15 votes)

Most fast foods eventually slow you down
Choose fast food that won't slow you down

Advertising Agency: Y&R, Nairobi, Kenya
Creative Director: Kilimo Mwangoji
Art Director: George Kimani
Copywriter: Raphael Kariuki
Illustrator: Mwaura Kirore
Published: October, 2009

Comments

WillyLatasa's picture 188 pencils
WillyLatasa | Mon, 2009-11-09 11:19

No comments!

"Bright ideas bring better results"

F.Abboud's picture 68 pencils
F.Abboud | Mon, 2009-11-09 16:16

Actually, my previous comment was "Very poor art direction; even, I can say wrong art direction!"
After checking the market where the Ad has been released I'd say maybe in Kenya, this is a trend there or something very creative; not sure; I wish we can have some more insights! Maybe this Ad sells the product and it delivers the message!

copywriter.txt's picture 822 pencils
copywriter.txt | Tue, 2009-11-10 06:33

Reading the comments I remember why my best friends doesn't work in ad industry. C'mon, guys, this is from Kenya. A country with a completely different culture. Try to use constructive criticism instead comments like: My eyes! Shit! This is horrible! Stop being a Genius that you is not.

rolling.stone's picture 1086 pencils
rolling.stone | Tue, 2009-11-10 08:07

agree

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~ Quite obviously, I have gathered no moss ! ~

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