New England Aquarium: Water tower
See turtles.
Sea turtles like never before.
Advertising Agency: Mullen Wenham, USA
Chief Creative Officer: Edward Boches
Executive Creative Director: Mark Wenneker
Creative Directors: Jim Amadeo, Edward Jendrysik
Art Directors: Chris Pinkham, Bo Deng
Copywriter: Sarah Sumner
Photographer: Getty Images
Image Retouching: David Onessimo
Post Production: Mark Danish
To be published: December 2008
21 comments
i think i'm beginning to punderstand.
ha!
I hope everyone else does. It's pundermental
WHAT??????...
This is so bizarre it's beginning to work for me. Maybe the creatives said "fuck it, let's do something really crazy".
www.storytellerscreative.com
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I think they said, "fuck it, let's go watch a movie."
So the wing of the plane is stuck in that water tower?!?
no see
These are visual gags. Total disconnect, poor idea.
hhaaa....... i Think Ivan's judging capacity is gone:)
!!!! Destructive, i like the next one with the water drop, it's more "Natural" ...still it needs more font research
not connected.
hehe
y see turtles is twice, anyways this one is not working, try something else........
bvital
http://be.net/javednz
Err, I think I have to stick up for this advert a bit, I really like it.
The two different "turtle" lines are completely different. Different context, different messages, different levels and most importantly different spelling.
The first line SEE turtles informs the reader he or she can SEE turtles (as in visually) the next line is different; SEA turtles (as in turtles from the sea). Also SEEing a turtle (with your eyes) when it's not really a turtle it's a WATER tower (as in what the SEA is made of).
Maybe not all of the commenters are native english and this is less obvious on first glance. But crikey, I think I'm, going to have to give this ad a 9 or a 10, it really is jolly clever.
Are you serious?
or cant it be - why 'see' turtles when you can actually see sea turtles. eh
~~this paranoid survived!~~
hands up who'd want to go to a place that supposedly has airplanes flying at a 5mm distance away from it, EVEN if it amusingly creates a shape of a turtle?
Negative associations for a paranoid society, I'd say.
well...nice idea but i must say...poor execution.
they lost it somewhere...
great idea
To those who don't understand the photo, it's not a coincidence at all. The red and white checkerboard pattern indicates the tower is adjacent to an airport (US). I'm sure the photographer had noted previously, or been told, that the planes at takeoff pass behind the tower and create a "mock turtle" (sorry; a pun seemed appropriate). He probably took any number of photos to get the shot right.