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Water drops

Agency: 
Published/Aired: 
November 2008
Description: 

To be

See turtles.
Sea turtles like never before.

Advertising Agency: Mullen Wenham, USA
Chief Creative Officer: Edward Boches
Executive Creative Director: Mark Wenneker
Creative Directors: Jim Amadeo, Edward Jendrysik
Art Directors: Chris Pinkham, Bo Deng
Copywriter: Sarah Sumner
Photographer: Getty Images
Image Retouching: David Onessimo
Post Production: Mark Danish

Comments (22)

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Highest Rated

Andrey Vaslit's picture
Andrey Vaslit
Activity Score 210

For me it just looks cute. but that will not make me go and see turtles.

Me12's picture
Me12

Wow. What are the chances that the photographer would catch that airliner traveling right behind that water tower? And not just that, it looks just like a turtle! How convenient!

primo_susto's picture
primo_susto
Activity Score 440

¿?

you got to be kidding.... don't you?

diegocrescini's picture
diegocrescini
Activity Score 56

You commented the wrong ad.

Adaddicted's picture
Adaddicted
Activity Score 3435

He was supposed to comment on the water tower!

withalltherespects

Guest commenter's picture
Guest commenter

what happened to mullen?

SeanMartin's picture
SeanMartin

Kill the upper copy, and it works better. Not bad, not great, but still... lose that copyline.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

topawers's picture
topawers
Activity Score 139

No, it's a pun, so it doesn't work.

Big Friendly Monster 822's picture
Big Friendly Mo...
Activity Score 159

Nice and simple, i agree with SeanMartin that it would work better without the upper copy. Why stress so much on the "turtle" word by having it written so many times. Lose it and Bam! it'll work much better.

Guest commenter's picture
Guest commenter

mullen blows

Guest commenter's picture
Guest commenter

smile and wave guys.. smile and wave !!:)

diegocrescini's picture
diegocrescini
Activity Score 56

Cute and cuddly boys. Cute and cuddly.

bvital's picture
bvital
Activity Score 198

no need of having twice SEE TURTLES, besides, you guys are talking about aquarium and hsowing leave, besides water drop is looking fake with one type of shading...

bvital's picture
bvital
Activity Score 198

sorry for that spelling mistake, SHOWING AND LEAF

dshott's picture
dshott
Activity Score 475

Err, I think I have to stick up for this advert a bit, I really like it.

The two different "turtle" lines are completely different. Different context, different messages, different levels and most importantly different spelling.

The first line SEE turtles informs the reader he or she can SEE turtles (as in visually) the next line is different; SEA turtles (as in turtles from the sea). Also SEEing a turtle (with your eyes) on a leaf when it's not really a turtle it's a drop of water (as in what the SEA is made of).

Maybe not all of the commenters are native english and this is less obvious on first glance. But crikey, I think I'm, going to have to give this ad a 9 or a 10, it really is jolly clever.

topawers's picture
topawers
Activity Score 139

Different context, different messages, different levels and most importantly different spelling: A bad pun.

corre!'s picture
corre!

I think this one is much better than the terrorist attack one (i.e. the one with the airplane)

Ivancette's picture
Ivancette
Activity Score 153

Estos avisos de cosas que se parecen a cosas son lo más noventero que hay, es pobre, sinceramente no tiene concepto, COSAS QUE SE PARECEN A COSAS eso es lo más interesante que puede decir una marca como un zoo?

El

El que sabe, sabe arte. El que no, es redactor.

saishraddham's picture
saishraddham

water will not form this shape........it is imposiible as the liquid has to be of different densities or somethin
bubbles can.....water cant!!!!!

kgeiger's picture
kgeiger
Activity Score 7287

I'm sure the water has some pollutant or plant extract in it that accounts for the shapes... Or not...

Paradoxxx's picture
Paradoxxx

Everything is possible if you wish!

^^

Guest's picture
Guest

we launched the SEE Turtles program a year ago...these ads are great!

seeturtles.org

Andrey Vaslit's picture
Andrey Vaslit
Activity Score 210

For me it just looks cute. but that will not make me go and see turtles.

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