New England Aquarium: Rocket

Advertising Agency: Mullen, Boston, USA
Chief Creative Officer: Edward Boches
Executive Creative Director: Mark Wenneker
VP, Creative Directors: Matt Fischvogt; Jamie Ferreira
Senior Art Director: Jesse Blatz
Senior Copywriter: Greg Almeida
Sr. Designer: Allie Hughes
Digital Imaging Artist: Bethany Acheson
Studio Artists: Mark Danish; Nick Minieri, Julie Sforza
Producer: AJ Hodgson
Art Buyer: Tracy Maidment
Typographer: Graham Clifford
SVP, Group Account Director: Drayton Martin
Account Supervisors: Julie Carney, Jessica Zdenek
Project Manager: Christina Baran

July 2009


SoCH_TO's picture
961 pencils

Really cool Idea

Superb art direcation

8/10 good Compaign

Live with Passion

TRICKY's picture
3954 pencils

when an individual is actively pursued by a White Shark, riding its slipstream - usually mid-body, at the level of its dorsal fin - to remain out of reach of the shark's jaws; this tactic is referred to as "on the shark"
so speed has nothing to do with it i guess

The man who stops advertising to save money is like the man who stops the clock to save time

Dev Kumar's picture
Dev Kumar
834 pencils

Sure it doesn't take a rocket scientist to figure out that speed is the difference between catching dinner or becoming somebody's dinner out in the marine wilderness. But is this aquarium all about marine mammals or are there other marine species as well?

Guest's picture

nice copy!

alexander_bickov's picture
3279 pencils

good understandable quality

mpared's picture
562 pencils

me like it

scarfinati's picture
843 pencils

Theres a disconnect for me with the headline on this one which speaks about the rules of “the hunt” and the tagline: lets play. Theres nothing playful about that first thought.

the others work well though

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