New England Aquarium: Like all penguins

Like all penguins she gets new feathers every year.
Mine are from Paris.
Lillico the diva.
80 penguins. 80 personalities.
Get to know them all.

Photography and Imaging by John Holt/Dock25

Advertising Agency: Mullen, Boston, MA, USA
Executive Creative Director: Mark Wenneker
Creative Director: Jim Amadeo
Art Directors: Allie Hughes, Alyssa Wilson
Copywriters: Kerry Shea, Greg Almeida, Elena Romeu, Dylan Klymenko
Digital Art Director: Danielle Marino
Art Buyer: Tracy Maidment
Production: Kristine Ring
Digital Productions: Jane Allen, Andy Keyes, Kristina Loycano
Project Manager: Caroline Senn
Account Service: Drayton Martin, Amanda Chandler, Jessica Zdenek, Eugene Kim
Media: Erin Bilenchi, Vanessa Higgins, Gina Preziosa, Ryan Chan

Published: 
July 2010

3 comments

aRianna_.'s picture
aRianna_.
281 pencils

It's kind'a funny, but I don't think it will be very effective for advertising an aquarium...

Guest's picture
Guest

It's not necessarily advertising the aquarium as a whole. It's advertising the summer theme program which is all about penguins.

Guest's picture
Guest

In fact, it was very effective. I watched for all the "personalities" and found it very entertaining; I also heard kids commenting on the pictures and adults on the very funny tag lines.

They took the posters in the subways down a while ago and I really wish there were some updates.

It created a genial link to the birds, who are great hams, if you ever go to watch them, and was gently amusing on a hot day in Park Street Under.

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