New England Aquarium: Hoop

Advertising Agency: Mullen, Boston, USA
Chief Creative Officer: Edward Boches
Executive Creative Director: Mark Wenneker
VP, Creative Directors: Matt Fischvogt; Jamie Ferreira
Senior Art Director: Jesse Blatz
Senior Copywriter: Greg Almeida
Sr. Designer: Allie Hughes
Digital Imaging Artist: Bethany Acheson
Studio Artists: Mark Danish; Nick Minieri, Julie Sforza
Producer: AJ Hodgson
Art Buyer: Tracy Maidment
Typographer: Graham Clifford
SVP, Group Account Director: Drayton Martin
Account Supervisors: Julie Carney, Jessica Zdenek
Project Manager: Christina Baran

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9 comments

tirthomitro's picture
tirthomitro
2722 pencils

kinda' confusing cmpgn

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

Nice cmpgn, but execution bit could be better!

Guest's picture
Guest

heyy tirtho, do u still eat a lot of tuna?

TRICKY's picture
TRICKY
3935 pencils

Circus Felines jumping hoops on fire are more exciting....i am going to the circus

The man who stops advertising to save money is like the man who stops the clock to save time

ricklongo's picture
ricklongo
1244 pencils

This is the only headline in the campaign that I find mildly amusing.

Guest's picture
Guest

looks like a smoking or drug campaign with the harsh light and muted colors. Kind of a downer....

HappyHour's picture
HappyHour
2387 pencils

execution could be better.. text wouldn't be readable from the other side. great copy.

thefakehuman's picture
thefakehuman
410 pencils

i feel this campaign lacks life in terms of art...good copy though

- Life Feeds on Life -

Guest's picture
Guest

How come the image is in sepia?

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