New England Aquarium: Another bird

Another bird ate his herring once.
Plum Pudding
The bad boy
80 penguins. 80 personalities.
Get to know them all.

Photography and Imaging by John Holt/Dock25

Advertising Agency: Mullen, Boston, MA, USA
Executive Creative Director: Mark Wenneker
Creative Director: Jim Amadeo
Art Directors: Allie Hughes, Alyssa Wilson
Copywriters: Kerry Shea, Greg Almeida, Elena Romeu, Dylan Klymenko
Digital Art Director: Danielle Marino
Art Buyer: Tracy Maidment
Production: Kristine Ring
Digital Productions: Jane Allen, Andy Keyes, Kristina Loycano
Project Manager: Caroline Senn
Account Service: Drayton Martin, Amanda Chandler, Jessica Zdenek, Eugene Kim
Media: Erin Bilenchi, Vanessa Higgins, Gina Preziosa, Ryan Chan

July 2010


bricard's picture
189 pencils

This guy would be my favorite.

MJStinson77's picture
601 pencils

Better. A little funnier. Moving in the right direction. | | wordjones

Guest's picture

Oh my God, I LOVE PENGUINS! Seriously though, these are cute...penguins seem to have a lot of personality and this plays on that.

Guest's picture

I love this campaign. I'm in the Park Street station every day, and it never fails to make me smile. I especially like the nod to the movie "Johnny Dangerously." The typography is interesting, and there was obviously a great deal of background with the penguin trainers and caretakers, along with observation by the copywriters and artists. It makes me want to go to the Aquarium to watch these little characters. Well done.

Guest's picture

I echo the kudos above. The series of about 8 or so different posters was varied, amusing, and warm-hearted.

Whoever came up with the terse, pithy texts was a genius. I'm sorry they're gone...I was hoping for some follow-ups!

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