New Bespoke Furniture: Toy

Organize Your Closet

Advertising Agency: Escala, Porto Alegre, Brazil
Creative Directors: Régis Montagna, Hugo Novaes
Art Director: Jacques Fernandes
Copywriter: Juliano Faerman
Photographer: Celso Chittolina
Retouching: Miagui
Account Managers: Andrea Klemm, Lia Pinheiro
Art Buyer: Pedro Freitas
Media Team: Renata Schenkel, Márcio Marchiori
Published: June 2012


bate_palmas's picture
1479 pencils

This bizarre approach certainly doesn;t entice me to buy new furniture!

JeffGreenhouse's picture
310 pencils

I can only take two possible messages from this:

1) Don't be disorganized like us or
2) You have a lot of hard work ahead of you.

I don't think that's how they want people to feel.

jackblack's picture
2261 pencils

Pretty weak analogy.

ItMatters's picture
2171 pencils

so weak that i almost went "huh?"

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