New Balance: Snail

For softer landings
NB Abzorb

Advertising Agency: JWT Singapore
Regional Executive Creative Director: Tay Guan Hin
Executive Creative Director: Ali Shabaz
Creative Director: Koh Hwee Peng
Copywriter: Gao Yuanheng
Art Director: Tay Kok Wei
Illustrators: Kristal Melson, Tay Kok Wei

16 comments

paumarques's picture
paumarques
1314 pencils

ahhh! ara l'he entés. ha repitjat un cargol. però és tan lleugera que queda la forma.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

this is so cool !!!!!

TommyO's picture
TommyO
1866 pencils

So, eh, you feel like the shoe is not there?
I don't like that. Not to mention the whole campaign is the same ad.

bobby666's picture
bobby666
1460 pencils

this one is still better.

Guest's picture
Guest

So I will get the idea of softer landing technology with just the silhouette of the shoe... hmmm...

Guest's picture
Guest

my first thought was, with these shoes as slow as a snail.

Guest's picture
Guest

too force

el d1eg0's picture
el d1eg0
588 pencils

How does a snail "land"?

Guest's picture
Guest

so you stand on a snail and don't smash it to smithereens?....yeah right.

Jakarta Jack's picture
Jakarta Jack

With New Balance you're as fast as a snail?

Adaddicted's picture
Adaddicted
3435 pencils

OK, now let me see your product!

withalltherespects

hufflepoff's picture
hufflepoff
430 pencils

yeah what is that snail for, you run as fast as a snail? in shoes that you can hardly feel?

Guest's picture
Guest

simple yet clean yet impact!

Jakarta Jack's picture
Jakarta Jack

Did you just receive your bonus at JWT?

slammary's picture
slammary
214 pencils

Nice idea only on the artwork. Soft thing's in the ad is a little hard to be accept. For example, the snail maybe like slow.....

robert saravanan's picture
robert saravanan
32 pencils

Bravo Mr. Tay Kok Wei.

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