New Balance: Heart

New Balance: Heart

Run with the heart.

Advertising Agency: Los Quiltros, Santiago, Chile
Creative Director: Marcelo Feliú
Art Director: Eduardo Montes de Oca
Copywriter: Cristián Garcés
Photographer: Estudio Modolo
Published: December 2007

Your rating: None Average: 6.4 (40 votes)

Comments

Submitted by super calibara on Sun, 2007-12-16 04:29.

This one ignites.

aSma's picture
Submitted by aSma on Sun, 2007-12-16 04:43.

Excellent, gr8 idea and design!

Submitted by simba on Sun, 2007-12-16 06:19.

nice!

Submitted by Tincho on Sun, 2007-12-16 06:32.

Hart shape based on objects isn´t new.

Nice visual anyway. Simple idea.

everartz's picture
Submitted by everartz on Sun, 2007-12-16 15:41.

lovely visual, but not the art...

Charlie Pratt's picture
Submitted by Charlie Pratt on Sun, 2007-12-16 15:56.

Great look. Sharp.

http://www.charlieprattdesign.com

Submitted by hcook5150 on Sun, 2007-12-16 20:02.

Brilliant.

http://www.hkstudiosinc.com

diego.gallo's picture
Submitted by diego.gallo on Sun, 2007-12-16 21:11.

lovely idea my friend, simply beautiful.

Submitted by soulbearer on Mon, 2007-12-17 04:55.

nike did it last year

Submitted by jayesh@info.com.np on Mon, 2007-12-17 05:00.

Great looking ad with strong visualization, but I think the ad lacks corelation - Heart - Soul - Balance - Shoes

Submitted by jayesh@info.com.np on Mon, 2007-12-17 05:04.

The copy should have been - "Heart & Soul", what say Ivan

Submitted by StPepper23 on Mon, 2007-12-17 05:52.

looks great

Submitted by emailer on Mon, 2007-12-17 06:51.

this was allready done

EL TRUCHO SALVAJE's picture
Submitted by EL TRUCHO SALVAJE on Mon, 2007-12-17 07:36.

Buen trabajo muchachos, viva Chile mierd.....

Submitted by Zeus on Mon, 2007-12-17 09:17.

i like it...very abstract

Submitted by supersupergirl on Mon, 2007-12-17 09:32.

great art direction

Submitted by me myself and irene on Mon, 2007-12-17 09:44.

there we go again: "let's form something with the product, yeahhhhh!".
i like the line "run with the heart", but the tennis shoes are forming... oh yeah, a heart.
so redundant.
the photo is good and everything, but i don't see a real relation between the heart, the shoes, etc etc., sorry.

INXS's picture
Submitted by INXS on Mon, 2007-12-17 11:50.

excelente visual!

Submitted by Mr.Top on Mon, 2007-12-17 16:45.

Esta Nice.... felicitaciones.

Submitted by Mr.Top on Mon, 2007-12-17 16:45.

Esta Nice.... felicitaciones.

Submitted by padawan on Tue, 2007-12-18 08:06.

Nice colors.

Submitted by xhp on Thu, 2007-12-20 13:54.

Nice idea... not bad execution!

Submitted by abdou on Sat, 2007-12-22 14:18.

I really thought it was a real heart!!!
This one is Excellent...