New Balance: Heart

New Balance: Heart

Run with the heart.

Advertising Agency: Los Quiltros, Santiago, Chile
Creative Director: Marcelo Feliú
Art Director: Eduardo Montes de Oca
Copywriter: Cristián Garcés
Photographer: Estudio Modolo
Published: December 2007

Your rating: None Average: 6.4 (40 votes)

Comments

This one ignites.

aSma's picture

Excellent, gr8 idea and design!

nice!

Hart shape based on objects isn´t new.

Nice visual anyway. Simple idea.

everartz's picture

lovely visual, but not the art...

Charlie Pratt's picture
diego.gallo's picture

lovely idea my friend, simply beautiful.

nike did it last year

Great looking ad with strong visualization, but I think the ad lacks corelation - Heart - Soul - Balance - Shoes

The copy should have been - "Heart & Soul", what say Ivan

looks great

this was allready done

EL TRUCHO SALVAJE's picture

Buen trabajo muchachos, viva Chile mierd.....

i like it...very abstract

great art direction

there we go again: "let's form something with the product, yeahhhhh!".
i like the line "run with the heart", but the tennis shoes are forming... oh yeah, a heart.
so redundant.
the photo is good and everything, but i don't see a real relation between the heart, the shoes, etc etc., sorry.

INXS's picture

excelente visual!

Esta Nice.... felicitaciones.

Esta Nice.... felicitaciones.

Nice colors.

Nice idea... not bad execution!

I really thought it was a real heart!!!
This one is Excellent...