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Frog

Agency: 
Published/Aired: 
June 2010
Description: 

For softer landings
NB Abzorb

Advertising Agency: JWT Singapore
Regional Executive Creative Director: Tay Guan Hin
Executive Creative Director: Ali Shabaz
Creative Director: Koh Hwee Peng
Copywriter: Gao Yuanheng
Art Director: Tay Kok Wei
Illustrators: Kristal Melson, Tay Kok Wei

Comments (16)

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Highest Rated

Critic's picture
Critic
Activity Score 271

Frog? Where is it?

paumarques's picture
paumarques
Activity Score 1312

no s'entén.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

god like execution

capywriter's picture
capywriter
Activity Score 5509

I only see the frog because I read it in the title. And I already knew from the previous ads I probably had to see some sort of animal...

Guest's picture
Guest

Nice idea!!!

bobby666's picture
bobby666
Activity Score 1460

not working for me.

Elmārs Ārnieks's picture
Elmārs Ārnieks
Activity Score 840

cool

Life is a joke. Laugh.

Guest's picture
Guest

i dont see the frog

Jakarta Jack's picture
Jakarta Jack

New Balance makes you leap like a frog?

Come on, Guan, let your people out of their office cages and let them get inspired by real life. Inspiration from other scam in the award show books results in scam that is even worse.

Adaddicted's picture
Adaddicted
Activity Score 3435

They hide, coz its ugly... like that frog???

withalltherespects

hufflepoff's picture
hufflepoff
Activity Score 430

This is not good

CUTIEPIE's picture
CUTIEPIE
Activity Score 347

Its very gooood, i like it a lot poor little frog! I remember i was coming home from the woods and my mom felt something cold on her back an she was so scared she almost took her top off and suddenly a little frog like that one came out without one leg from all the struggle. It was horrible!

Guest's picture
Guest

Quality.

anHiiieeta's picture
anHiiieeta
Activity Score 328

really cool idea. superb product too!

visualsurgeon's picture
visualsurgeon
Activity Score 86

Art direction doesn't really execute the frog concept.

Shingo's picture
Shingo
Activity Score 408

like the idea =)

Critic's picture
Critic
Activity Score 271

Frog? Where is it?

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