New Balance: Frog

For softer landings
NB Abzorb

Advertising Agency: JWT Singapore
Regional Executive Creative Director: Tay Guan Hin
Executive Creative Director: Ali Shabaz
Creative Director: Koh Hwee Peng
Copywriter: Gao Yuanheng
Art Director: Tay Kok Wei
Illustrators: Kristal Melson, Tay Kok Wei

Related videos by Shutterstock

16 comments

paumarques's picture
paumarques
1314 pencils

no s'entén.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

god like execution

capywriter's picture
capywriter
5511 pencils

I only see the frog because I read it in the title. And I already knew from the previous ads I probably had to see some sort of animal...

Guest's picture
Guest

Nice idea!!!

bobby666's picture
bobby666
1460 pencils

not working for me.

Elmārs Ārnieks's picture
Elmārs Ārnieks
840 pencils

cool

Life is a joke. Laugh.

Guest's picture
Guest

i dont see the frog

Jakarta Jack's picture
Jakarta Jack

New Balance makes you leap like a frog?

Come on, Guan, let your people out of their office cages and let them get inspired by real life. Inspiration from other scam in the award show books results in scam that is even worse.

Adaddicted's picture
Adaddicted
3435 pencils

They hide, coz its ugly... like that frog???

withalltherespects

hufflepoff's picture
hufflepoff
430 pencils

This is not good

CUTIEPIE's picture
CUTIEPIE
347 pencils

Its very gooood, i like it a lot poor little frog! I remember i was coming home from the woods and my mom felt something cold on her back an she was so scared she almost took her top off and suddenly a little frog like that one came out without one leg from all the struggle. It was horrible!

Guest's picture
Guest

Quality.

anHiiieeta's picture
anHiiieeta
328 pencils

really cool idea. superb product too!

visualsurgeon's picture
visualsurgeon
86 pencils

Art direction doesn't really execute the frog concept.

Shingo's picture
Shingo
406 pencils

like the idea =)

Critic's picture
Critic
271 pencils

Frog? Where is it?

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments