New Balance: Beetle

For softer landings
NB Abzorb

Advertising Agency: JWT Singapore
Regional Executive Creative Director: Tay Guan Hin
Executive Creative Director: Ali Shabaz
Creative Director: Koh Hwee Peng
Copywriter: Gao Yuanheng
Art Director: Tay Kok Wei
Illustrators: Kristal Melson, Tay Kok Wei

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9 comments

capywriter's picture
capywriter
5511 pencils

I wouldn't have got it without the title, too subtle

bobby666's picture
bobby666
1460 pencils

no wow factor.

bobby666's picture
bobby666
1460 pencils

no wow factor.

Roshan Quintus's picture
Roshan Quintus
669 pencils

I like it.even though its subtle and one might not get it easily but still like it.

bite me

Guest's picture
Guest

What does a Rhinoceros have to do with a soft landing?

Adaddicted's picture
Adaddicted
3435 pencils

some people are like that... they never learn!!

withalltherespects

Guest's picture
Guest

kickass!

anHiiieeta's picture
anHiiieeta
328 pencils

kickass! kickass! kickass!

Guest's picture
Guest

Yeah, got it straight away but it leaves me with a "so what feeling".

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