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New Balance: 62

New Balance: 62
Your rating: None Average: 5.4 (16 votes)

Each runner's story is related to one of the 88 features found in every NB running shoe.

Advertising Agency: BBDO Shanghai, China
Creative Directors: Andrew Lok
Art Directors: Andrew Lok
Copywriters: Andrew Lok
Illustrator: Jonathan Tay
Photographer: Jonathan Tay
Other additional credits: Arthur Ang
Published: September 2009

9 Comments

xishanzi's picture 34 pencils

good

Juan Cabral's picture 713 pencils

Done, but it´s nice to see that China is making above-average work, specially for real clients.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

Thanks. Appreciate your kind comments.
It's not easy in this market.
But we're trying.
Onwards and upwards!
:)
Andrew Lok

Guest's picture

nice work. it's really china market thinking..maybe really meets the client needs.

Guest's picture
8

very china market thinking,and maybe it's really meet the clints needs. nice work~

franktrana's picture 99 pencils
she_kai's picture 223 pencils

done by adidas women campaign ——and i am the copy writer of the adaptation job!

rolling.stone's picture 2750 pencils

dont you have any link

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~ Quite obviously, I have gathered no moss ! ~

CreativeGOD's picture 54 pencils

Andrew Lok, please email me kitats@gmail.com

I am a pro retouching outfit in NYC, looking into expanding career, business etc. Have some questions regarding China. Thanks.

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