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New Balance: 62

New Balance: 62
Your rating: None Average: 5.1 (13 votes)

Each runner's story is related to one of the 88 features found in every NB running shoe.

Advertising Agency: BBDO Shanghai, China
Creative Directors: WF Leong, Andrew Lok
Art Directors: Yohan Si, Andrew Lok, WF Leong
Copywriters: Rocky Hao, Nicole Ma, Andrew Lok
Illustrator: Jonathan Tay
Photographer: Jonathan Tay
Other additional credits: Arthur Ang
Published: September 2009

Comments

xishanzi's picture 13 pencils
xishanzi | Thu, 2009-11-12 03:25

good

Juan Cabral's picture 719 pencils
Juan Cabral | Thu, 2009-11-12 03:58

Done, but it´s nice to see that China is making above-average work, specially for real clients.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest | Thu, 2009-11-12 04:18

Thanks. Appreciate your kind comments.
It's not easy in this market.
But we're trying.
Onwards and upwards!
:)
Andrew Lok

Guest's picture
Guest | Thu, 2009-11-12 04:29

nice work. it's really china market thinking..maybe really meets the client needs.

Guest's picture
Guest | Thu, 2009-11-12 04:28
8

very china market thinking,and maybe it's really meet the clints needs. nice work~

franktrana's picture 4 pencils
franktrana | Thu, 2009-11-12 05:15

Like!

she_kai's picture 220 pencils
she_kai | Thu, 2009-11-12 06:35

done by adidas women campaign ——and i am the copy writer of the adaptation job!

rolling.stone's picture 1132 pencils
rolling.stone | Mon, 2009-11-16 06:38

dont you have any link

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~ Quite obviously, I have gathered no moss ! ~

CreativeGOD's picture 18 pencils
CreativeGOD | Thu, 2009-11-12 13:38

Andrew Lok, please email me kitats@gmail.com

I am a pro retouching outfit in NYC, looking into expanding career, business etc. Have some questions regarding China. Thanks.

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