18 comments

morse's picture
morse
16547 pencils

I don't really understand how is the visual relevant to the product.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Troll's picture
Troll
637 pencils

Yet you give it 6 stars?
This campaign missed the mark. Better luck next time.

Nike Diesel's picture
Nike Diesel
13389 pencils

He does this all the time. Very confusing...

nepotiums's picture
nepotiums
251 pencils

It's quite an abstract approach to the product.But not really aiding to bring it to the mass.

peticaca's picture
peticaca
189 pencils

Not convinced at all

shahidali's picture
shahidali
4069 pencils

Should work in an obnoxious way. Passing the message but in an awkward way.

shahid

ace85le's picture
ace85le
3939 pencils

nope. doesn't work at all. irrelevant, out-of-place, and confusing (for the mass).

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

andylefty's picture
andylefty
4539 pencils

Strange, after seeing two that basically the same.

Nike Diesel's picture
Nike Diesel
13389 pencils

This campaign is not working for me.

bgajus08's picture
bgajus08
134 pencils

I wouldn't say this misses the mark: "Makes your whites bright". It's an interesting way to share the message without simply saying it. I would say though, if anything, that this may be over the head of some consumers. They'd have be be quite daft though. But if they aren't, ads like this are a great way to involve the reader because they have to put the pieces together.

Roger Keynes's picture
Roger Keynes
5498 pencils

Agree with you, BennyG.
Plus we've seen similar trains of thought in this category on AotW.
e.g. Light beams, X-Ray etc
Lighten up, kids.

The Jobless Writer
Will Think for Salary

elyoshiro's picture
elyoshiro
546 pencils

Bad

Glut's picture
Glut
3947 pencils

bad art work for a totally fantasy idea.

kleenex's picture
kleenex
34632 pencils

poor execution.

Jackbr's picture
Jackbr
1476 pencils

Bizarrinha...

Jack

Ron Burgundy's picture
Ron Burgundy
1636 pencils

off kilter...works

artyduran's picture
artyduran
1370 pencils

The concept is stronger than the execution. And I'm not convinced that the concept is good enough.

Boxey's picture
Boxey
8885 pencils

She would have to be riding backwards for that to even work.

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