Nevex: Bicycle
Super Whitening
Advertising Agency: ARS DDB, Caracas, Venezuela
Photographer: Pedro Primavera
Published: March 2011
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18 comments
I don't really understand how is the visual relevant to the product.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
Yet you give it 6 stars?
This campaign missed the mark. Better luck next time.
@TrollusMaximus
http://www.behance.net/trollus_maximus
He does this all the time. Very confusing...
It's quite an abstract approach to the product.But not really aiding to bring it to the mass.
Not convinced at all
Should work in an obnoxious way. Passing the message but in an awkward way.
shahid
nope. doesn't work at all. irrelevant, out-of-place, and confusing (for the mass).
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Strange, after seeing two that basically the same.
This campaign is not working for me.
I wouldn't say this misses the mark: "Makes your whites bright". It's an interesting way to share the message without simply saying it. I would say though, if anything, that this may be over the head of some consumers. They'd have be be quite daft though. But if they aren't, ads like this are a great way to involve the reader because they have to put the pieces together.
Agree with you, BennyG.
Plus we've seen similar trains of thought in this category on AotW.
e.g. Light beams, X-Ray etc
Lighten up, kids.
Will Think for Salary
Bad
www.yoshirosans.blogspot.com
bad art work for a totally fantasy idea.
poor execution.
Bizarrinha...
Jack
off kilter...works
The concept is stronger than the execution. And I'm not convinced that the concept is good enough.
She would have to be riding backwards for that to even work.