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Concert Tickets, James Brown

Agency: 
Published/Aired: 
November 2010
Description: 

Neuroth is one of Austria's leading hearing aid companies. With concert tickets in the style ofthe 60ies and 70ies we reminded elder clients of their youth and of how excellent their hearing was. And could be again – thanks to the new HI-FI hearing aids.

To hear like in the past.
Neuroth. Hear better. Live better.

Advertising Agency: Jung von Matt/Donau, Germany
Creative Directors: Andreas Putz, Georg Feichtinger,Christoph Gaunersdorfer
Art Director: Georg Feichtinger, Stefan Mayer
Copywriter: Magda Bauer
Photographer: Mladen Penev

Comments (7)

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Highest Rated

masterstudent's picture
masterstudent
Activity Score 43

i agree: seldom do we see any good advertising for people older than say: 60. This is a very nice example. because people in their 60s today were a damn wild bunch back in the day...

dadada's picture
dadada
Activity Score 1720

i don't get it, but ticket isn't old enough

Everybody is creative, be yourself.

rephlex's picture
rephlex
Activity Score 64

boring

aphex

Billoughsby's picture
Billoughsby
Activity Score 5138

C'mon.

41 years ago. If you have this ticket stub in your trinket drawer, you'd have to be at least in your late fifties. Sure it's old enough to be impacted by declining hearing.

As for being boring, it's not about "Astonish me." It's about "Does it touch the target?", i.e. is it good advertising?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

atb2005's picture
atb2005
Activity Score 13557

I like the campaign too. People need to realize that a given campaign does not necessarily target them, so if you are, say, 22 or even 30, then yeah you may find this boring. So I agree it's not always about the "wow" effect, which baby boomers don't care about anyway.

AKesseli's picture
AKesseli
Activity Score 210

The idea is great, I just don't know if someone could get it from this picture alone. Is this ticket stub really that decade-unique?

Billoughsby's picture
Billoughsby
Activity Score 5138

A concert ticket is a memento that instantly transports you to a moment in your life, and a sound, no matter who you are. To put a point on it, it's a token that reverberates, and carries reams of associations that couldn't even be articulated. That's why this is good as it is.

(Because they are trying to reach Boomers, they just happen to show Cash, The Doors and James Brown.)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

masterstudent's picture
masterstudent
Activity Score 43

i agree: seldom do we see any good advertising for people older than say: 60. This is a very nice example. because people in their 60s today were a damn wild bunch back in the day...

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