Nestle: Statue

Advertising Agency: JWT, Dubai, UAE
Creative Director: Chafic Haddad, John Foster
Art Director: Firas Medrows
Copywriter: Elias Haddad
Photographer: Daryl Patni

December 2006


squirrely's picture
316 pencils


pindaro's picture
524 pencils

buy lion if you want to brake your furniture?

cortescreativo's picture
118 pencils

your opinion looks like the opinion of a old man out of this bussiness, it's a creative idea man! not the best, but is a creative way.

(miguelandréscortés / copy / O&M Colombia)

(miguelandréscortés / Graphic Creative / Y&R)

sold's picture
3305 pencils

that is the point, cortés.
we should create to consumers, not for ourselves.
the consumer (man out of this business) reaction could be just like our up friend said.
or even worst.
remember: "If don't sell, isn't creative".



pindaro's picture
524 pencils

Querido Miguel:

Your opinion looks like the opinion of a very joung man that just got into this bussiness.

There are some communication problems with these piece that goes far beyond any creative merit, strategy is loose since the message or benefit or promise does not come across clearly (if there is any); it fails even in establishing the nature of the product ( a candy bar, a chocolate bar, a granola bar) not to mention it's apparent relevance to the consumer (which it does not seem to be clear either).

This, my friend, is precisely the opposite of good advertising... it may be nice to look at but it says nothing about the brand and I really doubt it will move anyone to the stores.

comingsoon's picture
117 pencils

It would be better if the Nestle Lion wrapping is opened.

cortescreativo's picture
118 pencils

i think this ad try to creating "top of mind" for the name of the product... i repeat, it's not the best idea, maybe you're right and i'm very young in this business :P, sorry for the hard commentary...

i have seen so many ads awarded( this is not one of them ) and i think some of them isn't for the consumer indeed...

i'm agree whit the commentary above... maybe the pack opened could be better.

(miguelandréscortés / copy / O&M Colombia)

(miguelandréscortés / Graphic Creative / Y&R)

B128's picture
392 pencils

Apart from the word Lion, what's the product attribute?
I honestly don't get how this will market the product positively.

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