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30 comments

minus's picture
minus

please can you give me a breif explanation about this ad..........thanks in advance

axelk's picture
axelk
286 pencils

it's probably a social campaign from Nestle asking people to donate toys because they are the most valuable thing for a child. The valuable part is clearly depicted here by the 24k gold encrusted with diamonds toys

Nestle Lover's picture
Nestle Lover

F**k Nestle! They use African kids for the researching. Every year more of the African kids are killed because of that. F**k their social bullshit!

Disco Munky's picture
Disco Munky
3900 pencils

Damn straight. Those c**k munchers are part of the machine that's killing the world. Hope their money keeps them cool in hell.

Un-f**king-believable.

Doin' it for the points

ivan's picture
ivan

I don't doubt your claims, but can you give some substantiation?

Ivan Raszl, admin of AotW

proverbialthought's picture
proverbialthought
278 pencils

I am glad that someone said it and I did not have too...

Culture In Ads: www.culturaltheology.org

B128's picture
B128
392 pencils

Hi people. I've watched the video and I have to tell you it's overly exaggerated. Some clips are from countries such as Sudan who don't grow cocoa. And please try to look at the other side of the coin that if the western world doesn't buy, the people will die.
We need to notice that the problem is corrupt govts in Africa and abroad. Example is the document printed (Kroll report) in UK about corruption by former regime in Kenya. What's surprising is the billions have been stashed in UK banks yet UK condemns African countries of corruption.

proverbialthought's picture
proverbialthought
278 pencils

why does the problem have to be one or the other? Face it, in every country the government and big businesses scheme on citizens for financial gain!!! It is not one or the other; it is BOTH. So yes, the corrupt government is wrong; but SO IS NESTLE! They don't get a pass, they are BOTH equally wrong.

Culture In Ads: www.culturaltheology.org

happy angel's picture
happy angel
56 pencils

is it any relation with Nestle? any explanation for it

raf's picture
raf

Yeah, Nestlé is also the biggest food company, and they throw away a lot of "exedents" to keep the matket running,
these sons of b*tches are responsible for so many death....
They continue to ask the Etiopian governemt a debt when Ethiopian are dying from......hungry.

Boycott Nestlé (Looks like dificult, it s everywhere, so just f**k them)

Nestle to plough debt money into Ethiopian aid

London

23 Dec 2002 10:43

Nestle, the Swiss-based multinational embroiled in controversy over its demand for $6m (£3.7m) from the famine-stricken government of Ethiopia, has promised to donate the money to hunger relief. Facing a mounting public relations disaster over the company's handling of the issue, the chief executive, Peter Brabeck, issued a statement last night pledging that the proceeds of its claim against Addis Ababa would be used to combat the famine threatening the lives of 11 million Ethiopians. "We are not interested in taking money from Ethiopia when it is in such a desperate state of human need," he said. The company was taken by surprise by the public outrage that greeted the exposure of its demand in last week's Guardian and is desperate to avoid a repeat of the consumer boycott that has dogged it for years over its aggressive marketing of babymilk formula in the developing world. After a storm of criticism erupted, the company promised to invest the money in building new operations in Ethiopia. But yesterday's further retreat suggests that Nestle realises it has failed to repair its tarnished corporate image. Brabeck, who once warned that Nestle would be judged not just on its bottom line but on what it had done to fight hunger in developing countries, made it clear that the company has not abandoned its legal claim against Addis Ababa and intends to continue the complex and expensive negotiations. "We do think it's important for the long-term welfare of the people of Africa that their governments demonstrate a capacity to comply with international law," he said. Brabeck expressed hope that the publicity the controversy has generated could have a positive benefit by focusing attention on Ethiopia. "We hope our commitment will bring the possibility of helping a significant number of people there," he said. The company will donate the $1.6m Ethiopia has offered to settle the case for famine relief and will do the same with any extra money resulting from the final deal. Aid agencies stepped up their calls for Nestle to abandon its action against the Ethiopian government entirely. "We don't want any half measures from Nestle," said Justin Forsyth, head of policy at Oxfam. "We want them unambiguously to drop the claim and allow the Ethiopian government to spend the money on famine relief." Brabeck said the company had been "shocked and surprised" by the demonstration organised by Oxfam outside its UK headquarters last week. "Actions which blind-side others are not in keeping with the common good," he said. But Forsyth shrugged off the charge that the aid agency had ambushed Nestle by revealing the demand made by its German subsidiary to Addis Ababa. The hardline stance taken by the company over the claim has surprised the World Bank, which is negotiating on behalf of the Ethiopian government. "Nestle have had lots of opportunities to back down over the last year," said Forsyth. "Sadly it has taken Oxfam and the Ethiopian government exposing them to public outrage to make them see sense." - Guardian Unlimited © Guardian Newspapers Limited 2001

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Wow.

Nestle, tsk tsk.

I didn't know about that, but now I do.

I will boycott them from now on.

We're going to need more lube.

postman's picture
postman
951 pencils

I don't think it's that easy. Of course, absolutely nobody should be dying because others want their money. But, on the other hand: capitalism only works if companies can be sure that they will get paid. So who will sell food to Ethiopia now?

I'm not saying people should die of famine. But don't only blame big companies. As B128 stated, local governments also failed.

Surly creative director's picture
Surly creative ...
140 pencils

Ummm.... Yeah. As far as the actual ads are concerned, they seem to be a one-off done 3 times.

In the giving spirit of Nestle, i decided to provide a few more ideas for the campaign. How about a Teddy Bear made of solid gold with iced out teeth, helicopter made of gold, pony made of gold, blocks made of gold, wagon made of gold, action figure (not to be confused with a doll) made out of gold, robot made out of gold, football made out of gold, rocking horse made out of gold, hand held video game made out of gold, and last but clearly not even close to being least, a toy dinosaur made out of gold.
Don't forget to throw me a slash.

anti-capitalistic ad guys?'s picture
anti-capitalist...

oh wow. political correctness everywhere. uprising of the righteous. i'm touched.
keep your feigned indignation for yourself, it's pathetic and disgusting.
you live quite well in this capitalistic world. actually, as an ad guy, you're part of one of the supporting pillars of that big bad apparatus.
and being a part of that, you rail against the "big bad companies" from time to time. why? well, that's how we did it ever since. the more money, the more guilt trippin.
if nestle asked your agency to do an ad for them, would you refuse to work?
of course not, you know the rules of capitalism.

btw, i'm quite sure that all of you temporary do-gooders have at least one nestle product on your daily menu and you don't even know. and behind the false front, you don't even care.

hang-the-dj's picture
hang-the-dj
1262 pencils

Oh man, where do you people come from? You think that everyone who writes ads is morally and ethically bankrupt? It just isn't true.

There are plenty of people working in advertising agencies all over the world who simply wouldn’t compromise their principles. Sure, some don’t give a f*ck who they jump into bed with, but some of us make the decision not to work for companies (or agencies) that support corporate world-rapers.

Maybe you don’t care who you work for, but I certainly do and I have had to make a stand in my career by refusing to work on (or pitch for) certain clients. Would you do the same?

And by the way, some of us also choose to boycott Nestle (and Nike and Shell etc) and have been doing so for a very long time. Because, you ignoramus, some of us actually do care.

proverbialthought's picture
proverbialthought
278 pencils

Amen to that brother!!! Some capitalists shriek at the slightest hint of moral obligation. Multinational corporations prey on the sleepy, hollow minds of their workers and consumers. Thus, those that benefit from the injustices of these people will do what they have to in order to protect those that sign their checks.

You'd be surprised the moral obligations some designers adhere to and the career decisions they make as a result. If you can look in the face of slavery and say, "so what they write checks," then you would make a great American; but a terrible human being. Sad.

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Disco Munky's picture
Disco Munky
3900 pencils

If you don't do it someone else will. It's not great, but them's the breaks. You need to be able to distance yourself from the work. Ads are so far removed from the problems that some of them are trying to deal with, that it makes no difference what you believe. Ads are like the news for really shallow and stupid people. I don't watch the ads on tv and flick past in comic books. They are fodder. They inform the masses of the issue/item that's "hot right now". Beyond that, there is little scope to actually affect change. I know that might sound cynical but it's just the nature of this particular industry. I can deal with that. Boycotting nestle and Nike etc. might make you feel better but, like advertising, does little else.

sorry.

Doin' it for the points

proverbialthought's picture
proverbialthought
278 pencils

"Ads are like the news for really shallow and stupid people. "
Truest words I have heard all week my friend. So true.

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BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Good man.

I agree, infact my agency has a client (Aviagen - basically a battery hen factory) I will never work on, so far I haven't been asked but won't do it if they do.

I have my limits.

We're going to need more lube.

anti-capitalistic ad guys?'s picture
anti-capitalist...

so then, my friend, tell me: is there a company you are not boycotting yet?
can you prove no indegene had to suffer for your cup of morning coffee?
joining the masses in pointing your finger at the most infamous of the "big & bad" companies only salves your conscience. it won't change the world.

so hangman, what would you tell all the ad students out there? to refuse any job that gnaws at their principles?
that's impudent.

if you're trying to be a good person for your own sake, go all the way. stop lying to people - quit your job in advertising. stop consuming food that you didn't cultivate by yourself, don't buy any mass products, live in the woods, plant some trees. just please, hangman, stop telling them youngsters that your principles and your random boycotting will ever change a thing. i'm sure you're not really that naive.

hang-the-dj's picture
hang-the-dj
1262 pencils

Right then, let’s start from the start.

Yes, I would tell students to refuse work if it compromises their principles, just like someone told me when I was one. If you’re valued at your work-place your boss will respect your decision, if he/she doesn’t – get another job.

I don’t need to ‘lie’ for the clients I do work for. Most of my work is social marketing and the work that isn’t certainly doesn’t go anywhere near having to lie about anything.

I’m not sure that ‘random boycotting’ will ever change anything either, I’m not trying to grandstand here, I’m just making the point that some of us in ad-land are more politically aware and responsible than others.

Okay?

anti-capitalistic ad guys?'s picture
anti-capitalist...

Okay.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Ha ha!

You tell that goddamn beatnik, lefty hippy eh?

I think you can retain some principles, without having to 'quit your job in advertising' and 'live in the woods'.

We're going to need more lube.

Disco Munky's picture
Disco Munky
3900 pencils

Beatnik is an awesome word!

Doin' it for the points

Dalbir Singh's picture
Dalbir Singh
552 pencils

Politics aside, do you guys belive the claim? Is toy the most valueable thing in a child's life? Notice the 24K engraved on the toy to make it foolproof :)

Dalbir
www.AdOfDaMonth.com

proverbialthought's picture
proverbialthought
278 pencils

Yeah, about as much as I believe that spray painted vehicle is really 24KT.
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BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

I like your sign off. ;-)

We're going to need more lube.

chinaski's picture
chinaski
949 pencils

Hell yeah, down with Nestle. Exlpoiting Rwanda, then asking for their debt on international courts, when the country is going through its worst famine.
Not any different than CIA's United Fruit Company in my eyes.

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