Nestlé / PowerBar: Shadow

Increase your performance.

Advertising Agency: Miami Ad School, São Paulo, Brazil
Creative Director: Dani Groppo
Art Director: Victor Holanda
Copywriter: Zeca de Oliveira
Photographer / Other additional credits: Veer
Published: 2008

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27 comments

caju's picture
caju
123 pencils

old idea

klaussnow's picture
klaussnow
1677 pencils

good student work though, psst: clean up the shadow's feet.

... its already been done...

EGGO's picture
EGGO
352 pencils

I'm 200% sure I've seen this before.

You have to hate advertising in order to truly love it.

picktokyo's picture
picktokyo
1404 pencils

Hi man,
I wonder by what "You have to hate advertising in order to truly love it." means.
Because I think I'm hating advertising more and more right now, just to find myself getting better at doing it. That words really strikes me. What does that mean? How does it works? I'm really confused now.

phoamcor's picture
phoamcor
1284 pencils

Ohhhh man is this ever an old old old old old idea.

fersvax's picture
fersvax
1237 pencils

I see another ad like this monthly in every Runners Mag, it's sooooo old.

FER.

Rog's picture
Rog
6094 pencils

not to mention...
JAM Shop
Adelaide, Australia
6 months ago.
Port Power (AFL) membership campaign

>>>> That's not an ad. THIS is an ad.

krautland's picture
krautland
3204 pencils

nike.

alvinpck's picture
alvinpck
1467 pencils

Anyone seen the one by Adidas? It's been circulating over the Net for years now.

...
http://alvinpck.deviantart.com/gallery/

alvinpck's picture
alvinpck
1467 pencils
chinaski's picture
chinaski
949 pencils

maybe we should leave the shadows as ad ideas for the next 400 years.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

That and showing gutted out dictionaries and textbooks, etc. for a hi-liter ad.
Awww, fuck it, ALL hi-liter ads should be banned for the next 400 years!!

Can I get an Amen?!

restless_r's picture
restless_r
277 pencils

NIKE did it before ...

mishkaa's picture
mishkaa
296 pencils

it seems effective to me though...............

the Pun-isher's picture
the Pun-isher
228 pencils

Done. Done.done.

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Es igual a uno de Gatorade...y el trabajo en el montaje de la sombra es realmente malo

http://eldiariodelapublicidad.blogspot.com/

Chief Creative Director Nexus BBDO

LEO_CREATOR's picture
LEO_CREATOR
51 pencils

oho i don't want 2 see again......................

Dr. Dedo Verde's picture
Dr. Dedo Verde
24 pencils

Take it easy... They're only students...

Néstor's picture
Néstor
126 pencils

a shadow left behing AGAIN??

ZappingLatam.com

robottttrockkkk's picture
robottttrockkkk
814 pencils

muy usado eso de las sombras...

[ http://eltubedeyou.blogspot.com ]

CrossEyedSnake's picture
CrossEyedSnake
28 pencils

... there's a paradox somewhere in that visual...

Hattakawa's picture
Hattakawa
14 pencils

I love Lucky Luke !

andreabecon@yahoo.it's picture
andreabecon@yahoo.it
64 pencils

o my god, what a shudder!!!

heroin4th's picture
heroin4th
30 pencils

tooold

triptancio's picture
triptancio
69 pencils

Un recurso muy utilizado.

stateoftheart's picture
stateoftheart
181 pencils
Guest's picture
Guest

DONE BY NIKE CENTURIES AGO!!!!!

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