Nestlé Maggi Soy Sauce: Skating Geisha

99.9% Japanese

Advertising Agency: Publicis, Mexico
Chief Creative Officer: Hector Fernández
Executive Creative Director: Alfredo Alquicira
Art Directors: Gioanth Flores, Daniel Ruiz
Copywriter: Jonathan Vera
Illustrator: Ramón Espinoza / Ares Producciones
Planner: Teresa Villalobos
Producer: Angélica Fernández
Published: May 2012


baliais's picture
2585 pencils

Simple idea and beautiful art.

ItMatters's picture
2171 pencils

Very nice. I like it a lot.
I didn't know Maggi soya sauce was from Japan.

cacurnio's picture
26 pencils

It isn´t... that´s why it´s 99.9% japanese, it has the color, the flavor, everything... the only thing not japanese is where they make it.

somecopywriter's picture
1107 pencils

Beautiful work, the illustration is amazing.

bate_palmas's picture
1479 pencils


orange9's picture
2 pencils

Facts are not quite right. Soy sauce originated in China sometime in the 2nd century BCE and its use later spread to East and Southeast Asia. And the name Maggi is from Europe. By the mid-19th century, the Japanese soy sauce gradually disappeared from the European market, and soy sauce became synonymous with the Chinese product.

Tuco's picture
285 pencils

Awesome illustrations, but it doesn´t sell.

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