Nestle Lion: Statue

that is the point, cortés.
we should create to consumers, not for ourselves.
the consumer (man out of this business) reaction could be just like our up friend said.
or even worst.
remember: "If don't sell, isn't creative".

cheers,

sold.

Querido Miguel:

Your opinion looks like the opinion of a very joung man that just got into this bussiness.

There are some communication problems with these piece that goes far beyond any creative merit, strategy is loose since the message or benefit or promise does not come across clearly (if there is any); it fails even in establishing the nature of the product ( a candy bar, a chocolate bar, a granola bar) not to mention it's apparent relevance to the consumer (which it does not seem to be clear either).

This, my friend, is precisely the opposite of good advertising... it may be nice to look at but it says nothing about the brand and I really doubt it will move anyone to the stores.