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34 comments

Amigo's picture
Amigo
43 pencils

Nice!

chintan ruparel's picture
chintan ruparel
1516 pencils

hehehe...i love it, bt a bit far fetched...its tellin me nothing bout th product

~ old habits die hard, older ones never do ~

kre8's picture
kre8
989 pencils

it's a chocolate bar.
what do you wanna know about the product, einstein?

chintan ruparel's picture
chintan ruparel
1516 pencils

so a chocolate bar named 'lion' eats other food kept in d fridge? what i meant to say was that i liked the idea, bt it becomes void wen u relate it to selling the product...just b'coz a bar named lion ate that thing, im not gonna buy it!!

~ old habits die hard, older ones never do ~

drunkard's picture
drunkard
113 pencils

Are u from servicing... chints????

chintan ruparel's picture
chintan ruparel
1516 pencils

nope...don't abuse me like that ;)
im a copy guy..still this is so-so as a selling point!

~ old habits die hard, older ones never do ~

Ney Frances's picture
Ney Frances
660 pencils

whattttt? are they saing that the chocalete ate the food cause is named lion????? c'mon guys, this is stupid at its best! First idea, easy and shalow! should i say more? the layout is awful, the shadows are all twisted! and theres no signature! 2/10 cause they come from a country that i love!

is there life before death?

kre8's picture
kre8
989 pencils

i think this ad is cool guys, nice one.
ignore this mutants comment. ney frances would probably find something negative to say if someone left a briefcase with a million bucks on his doorstep. "i dont like the case" "its not leather" "why would you stack the money like that?" "you mean i have to count all of that?"

chintan ruparel's picture
chintan ruparel
1516 pencils

do u hav 2 pick on everyone, loser?! everyone has his own point of view...u giv urs n move on...simple as that, get it?

~ old habits die hard, older ones never do ~

kre8's picture
kre8
989 pencils

yes.

chintan ruparel's picture
chintan ruparel
1516 pencils

do u hav 2 pick on everyone, loser?! everyone has his own point of view...u giv urs n move on...simple as that, get it?

~ old habits die hard, older ones never do ~

kre8's picture
kre8
989 pencils

yes.

Ney Frances's picture
Ney Frances
660 pencils

keep your references like that my friend and you will only see a briefcase with a millon bucks if someone left it!

is there life before death?

msred's picture
msred
491 pencils

i thought that was extremely funny.

slim's picture
slim
1047 pencils

Fantastic ad. Simple and fun. It's a chocolate bar so there's really no sales pitch that will make people want to buy it. (happy for you to suggest one).

The fact that there's no 'signature' as you put it is a plus. The best ads are ones that don't look like ads, ie. that don't have logo/tagline bottom right corner. This is advertising 101 and it worries me that you're unaware of it.

Ney Frances's picture
Ney Frances
660 pencils

agreed with the sgnature/logo comment! But this is far from fantastic, what is the first thing that you think when i say that my product is named Lion???? the answer is their ad! If you think that relate the name of the product with the benefit is clever you should think harder! but who am I to judge your way to think! If you say is fantastic, it really might be, but only to you! Sorry!

is there life before death?

slim's picture
slim
1047 pencils

what

Ney Frances's picture
Ney Frances
660 pencils

I agree with your tagline/signature statement!

But there is nothing fantastic on the ad! Any product named lion would fit in this ad! And the "twist" they´ve made is so easy that makes me wanna kill some lions!

Great idea would be: the chocolate as Cannes Lion! incredible fantastic, c´mon!

is there life before death?

Endeio's picture
Endeio
270 pencils

Juvenile. 1/10

justpassingby's picture
justpassingby
1368 pencils

it bites

slimseni's picture
slimseni
85 pencils

anyone that doesnt like this ad has got beef (perhaps the one missing from the fridge)
ATH
(Always Trigger-Happy)

addyhoch10's picture
addyhoch10
2592 pencils

i wonder what a lion bar that ate this whole turkey tastes like...
never really liked this 'lion biting stuff' idea. sorry but this one's disgusting.

sascha's picture
sascha
113 pencils

Hehe..well a turkish lion bar it is..

lickytongue's picture
lickytongue
12 pencils

hehe, don't go near that flesh-eating chocolate bar.

Nthngmn's picture
Nthngmn
626 pencils

What kinda skeleton is that? Looks ancient. Mmmmmm pterodactyl burger.

I agree with Ney Frances: Named Lion.....Lion Eats.....Eats turkey. Try again boys.

drunkard's picture
drunkard
113 pencils

BRILLIANT!

deep_tracy's picture
deep_tracy
588 pencils

boring first-thought. like ney frances said, stupid and easy.

tuttu's picture
tuttu
10 pencils

so...the lion bar ate the turkey? thanks for clarifying that guys. i was just lost. i wonder if it will eat me too?

ellehcimeo's picture
ellehcimeo
3522 pencils

i'm going to be very picky here. lions don't clean bones that well. hyenas do. the lions eat the prey as best they could with the teeth that they have, then, hyenas come along and pick the bones clean. (bear in mind that hyenas also do their own hunting, they are quite formidable at it, but will also steal food from other animals)

also, it's bad to keep chocolate in the fridge. it causes the chocolate to deteriorate faster, causing that odd white film that you sometimes find... not that this chocolate is going to be of any serious caliber.

summation: i would never buy this chocolate bar based on the ad, however i doubt i'm the target.

Ney Frances's picture
Ney Frances
660 pencils

They have hyenas as target! can´t you see?

is there life before death?

ellehcimeo's picture
ellehcimeo
3522 pencils

how could i have missed that? i had the answer all along. it's always the hyenas. always. thanks Ney.

ivan's picture
ivan

love your scientific approach ellehcimeo.

Ivan Raszl, admin of AotW

ellehcimeo's picture
ellehcimeo
3522 pencils

thanks ivan. i loves me a good episode of National Geographic!

addyhoch10's picture
addyhoch10
2592 pencils

well, ok, another explanation: with a lion bar in your fridge you just get sick of all this other non lion bar food and as nobody eats it the tender turkey meat just rots off the bone. hmm..

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