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Published/Aired: 
August 2011
Description: 

Print advertisment created by Publicis, France for Nestle, within the category: Non-Alcoholic Drinks.

It's great to change everyday
Coffee is not just black.

Advertising Agency: Publicis Conseil, France
Chief Creative Officer: Olivier Altmann
Creative Director: Frdric Royer
Art Director: Benoit Blumberger
Copywriter: Marie Lorgeron
Photographer: Marc Paeps
Art Buyer: Soone Riboud / Elysian Fields
Account Supervisor: Celine Colin
Advertiser's Supervisor: Muriel Lienau, Ethel Touitou
Account Managers: Sophie Duverne, Nathalie Bousquet

Comments (3)

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Highest Rated

mark randall's picture
mark randall
Activity Score 45

not bad

peticaca's picture
peticaca
Activity Score 189

The idea is not so bad, but I really don't like the art direction

Wordnerd's picture
Wordnerd
Activity Score 6692

why are they showing the exact opposite of what they say?
i don't think this kind of humor will work.

mark randall's picture
mark randall
Activity Score 45

not bad

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