Nestle diet: Evil bunny

Chocolate doesn't have to be evil.

Advertising Agency: CumminsNitro, Melbourne, Australia
Creative Director: Sean Cummins
Art Director: Jason Hynes
Photographer: Mat Baker
Typographer: Rowan Hammerton
Copywriter: Julie Poulter

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15 comments

Guest's picture
Guest

like

sneakyhands's picture
sneakyhands
1857 pencils

not bad, but why the shelf?

Guest's picture
Guest

ha.

Guest's picture
Guest

Sweet.

(No pun intended.)

goci134's picture
goci134
241 pencils

didn't get it. whats the point?

Guest's picture
Guest

jajajajajajajajajajajajajajajajajajajaja
hahahahahahahahahahhahahahahaahhahahahha me likes

Jumo's picture
Jumo
592 pencils

Easter chocolate like a frightening rabbit just to dissuade you eating him.

Sympa but bad Art (bad perspective, bad light…)

---
Jumo,
Art Director FP7 Morocco

Guest's picture
Guest

Yeah I agree, very good idea, but wrong perspective. The rabbit looks like it's flying.
Plus, who puts chocolate near the dishes? They are usually kept in the cabinet.

hal9000's picture
hal9000
192 pencils

This is alright.

America's picture
America
57 pencils

Kinda done by a student in CMYK a few issues back. It was for toothpate, and it was a happy chocolate bunny, i think the line was "The enemy will often disguise himself as a friend."

...similar....

Blair Semenoff's picture
Blair Semenoff
651 pencils

Like the bunny but should have been placed in a more suitable surrounding......like with other food around it.

BFB's picture
BFB
941 pencils

Unlike other campaigns, I would have really liked to more than just one execution to this idea. It's a nice concept that for some reason came to a halt.
This could have been taken further.

Guest's picture
Guest

jajajjajaj

Bianconiglio's picture
Bianconiglio
406 pencils

Scool work

Guest's picture
Guest

what's mines

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