Nestlé Club: Stir something deep inside, 2

Advertising Agency: JWT, Sydney, Australia
Art Director: Blair Kimber
Copywriter: Simon Armour
Retoucher: Andrew van der Westhuyzen


ace85le's picture
3939 pencils

What is this supposed to mean?


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ivan's picture

Vibration in general I think. Such patterns are created by interfering waves.

Ivan Raszl, admin of AotW

ace85le's picture
3939 pencils

Then it's weak. When I first saw the other ads I thought it's sound wave, but apparently it's the same as this one. Why don't they just make the normal sound wave. It'll be much easier to understand.


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Juan Cabral's picture
Juan Cabral
709 pencils

Didn´t get it also...

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

Sound ... vibration ... something else ... ???

Wordnerd's picture
6660 pencils

is this referring to sound visualization?

Guest's picture

i know this kind of stuff from you tube it's some kind of liquid that react to magnet.....

royschellekens's picture
390 pencils

Far too difficult for most consumers!

Hate advertising? Make better ads.

silvi's picture
4172 pencils

I´m still slow . Don´t get it.

dancamo's picture
48 pencils

they might mix their chocolate by vibration!

Davosk's picture
4815 pencils

I don't really like the idea but the look is beautiful and screams chocolate.

Guest's picture

It's ferromagnetic fluid. The spikes are caused by manipulation of a magnetic field beneath a liquid full of suspended particles of magnetic material. Cool-looking stuff, but obviously the creatives in this department just checked it out and built the campaign around it. To me, that's weak concepting. Just opportunistic. "We have a cool photo, now let's slap a line on it that could go with anything."

Guest's picture

I read the PR for the TV ad and the print and it said they mapped people's neurological response to eating chocolate and this was a visualisation of that. Kinda interesting.

Guest's picture

it's been said also, that chocolate has some brain reaction, similar to that when you are in l-o-v-e... (substitute or something).

Viranica's picture
230 pencils

I don't get it... Anyone can explain smth to me?

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