Nestlé Club: Stir something deep inside, 2
Advertising Agency: JWT, Sydney, Australia
Art Director: Blair Kimber
Copywriter: Simon Armour
Retoucher: Andrew van der Westhuyzen
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
Recommend us on Google
15 Comments
What is this supposed to mean?
-------------------------------
Scorch Identity LLP | Boutique Brand Consultancy | Logo, Brochure & Website Design | Branding Packages
www.scorchidentity.com
Vibration in general I think. Such patterns are created by interfering waves.
Then it's weak. When I first saw the other ads I thought it's sound wave, but apparently it's the same as this one. Why don't they just make the normal sound wave. It'll be much easier to understand.
-------------------------------
Scorch Identity LLP | Boutique Brand Consultancy | Logo, Brochure & Website Design | Branding Packages
www.scorchidentity.com
Didn´t get it also...
***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
Sound ... vibration ... something else ... ???
is this referring to sound visualization?
i know this kind of stuff from you tube it's some kind of liquid that react to magnet.....
Far too difficult for most consumers!
http://twitter.com/royschellekens
Hate advertising? Make better ads.
I´m still slow . Don´t get it.
they might mix their chocolate by vibration!
I don't really like the idea but the look is beautiful and screams chocolate.
It's ferromagnetic fluid. The spikes are caused by manipulation of a magnetic field beneath a liquid full of suspended particles of magnetic material. Cool-looking stuff, but obviously the creatives in this department just checked it out and built the campaign around it. To me, that's weak concepting. Just opportunistic. "We have a cool photo, now let's slap a line on it that could go with anything."
I read the PR for the TV ad and the print and it said they mapped people's neurological response to eating chocolate and this was a visualisation of that. Kinda interesting.
it's been said also, that chocolate has some brain reaction, similar to that when you are in l-o-v-e... (substitute or something).
I don't get it... Anyone can explain smth to me?
AV