Smarter kids
Agency: Lowe, Mexico
Chief Creative Officer: Humberto Polar
Creative Directors: Flavio Pantigoso, Agustín Esteban
Copywriters: Pablo Maldonado, Raúl Pineda
Art Director: Víctor Rojas
Agency Producer: Gabriela de la Mora
Prhotographer: Adrián Burns
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44 Comments
clever.
www.ashlandic.com
I like its simplicity, even though it's a little boring. Gets the job done.
thumbs up
i don't get it.
www.lapointdesign.com
if the kids are smarter the teacher had to ask them and not inverse.
Get some Nestlé Chamito? :-)
Don't Panic!
NICEEEEEEEEEEE
simple and smart
For mlapoint - The teacher is raising his hand to answer a question because the student is smarter than him. Hence "Smarter Kids".
but the teacher could be saying:
1) the sky.....
2) up stairs.......
3) one more time.....
4) if you lift up the.....
5) god says....
6) you poke.....
7) why golfers do this....
8) press that button on the right....
9) top.....
etc.....
The line explains it. I like it, so simple and 'nice'.
Fail Harder.
nice list! :)
i would prefer if the execution to be all teacher squeeze in student's small chair....and listening to a kid's teaching :P
http://jennywhx.blogspot.com jwhx:Visionary
that would have been horrible! :p
seriously, you are stupid...
I like it!!
Funny. Like it. :-)
ok, if i give my kid these snack packs they'll be smart.
i don't buy it.
rd
Hey yep I din't get it anyway..
"Idea never die"
http://merobarema.blogspot.com
what's so hard to get? it's a teacher asking a question to his students.... smart kids.
whether you like it or not the communication is simple.
I agree with KC...it doesn't hit me in the gut as a real truth. Who cares?
I got the idea. Wasn't quick, but I got it.
But again, I don't think it matters to moms.
I do agree with u
Good call Jaems.
I am a god, not "The God" but a god.
love it!
~ old habits die hard, older ones never do ~
but I don't prefer his gesture
does the teacher need to take a leak? coz i sure need to take a dump, this ad did it for me!!! smarter kids?? which yr did this ad release in??
....errrr.....mmm....nggg......yes? Like PaulyG said, it gets the job done...
Boediboed
Trying to retire ad-man
I really bite my ass this wasn't my idea, because we have a kid-science mag as client. I totally love it and those who don't get it should eat this f*****g snack and get smart!
Like it! But as a copy i hate all images!
Good 1 ! *****
brilliant
Nice... I like..
very nice work. its been a long time that I haven't seen any...
Love it...
lovely!!! smart, short and sharp. can't see the product well though.
nice
It works but for me it is a bit dull, has the feel of an 80's ad. A 'one-liner'
Ba-boom-tiss
www.aaasmith.blogspot.com
Come on jennywhx, your execution would be terrible!
God bless Lowe Mexico team did the job before you.....
;)
maddoxx
i think a lot of guys are looking at the visual without reading the copy. that's where the problem is. look at the whole communication and you will see the ad is great. though not so fantastic but it communicates well and is interesting.
Always trigger-happy.
Ever wondered why 'Gorilla' won a 'Lion'(at Cannes)?
Simply Simple and easily understood without being complicated...lol..
ideas....30 minutes nahi toh free.
Good adman (GA): I love it!
Bad adman (BA): Boooooooooring.
GA: Aww... c'mon. It's great!
BA: It's so 80s.
GA: Who cares what era it reminds you of? It communicates.
BA: My fish communicates with me too. Should I give it a nobel prize?
GA: OK, what would you do to make it better?
BA: Err... umm... maybe have all the teachers squeeze in student's small chair....and listening to a kid's teaching.
GA: Err... seriously?
BA: Or I would do the art direction differently. Something more new millennium. This one's just so 80s.
GA: You already said that.
BA: You dissin' me??? What have you won?
GA: No, I'm not "dissin' you".
BA: You probably never picked up any awards before.
GA: Actually I have. But that's not the discussion here. What would you do that's better than this ad?
BA: F**K you.
GA: Whatever. Kudos to the guys who did this ad.
disclaimer: Characters depicted here are purely fictional. Any resemblance to real adpeople are purely coincidental.
ivanlim, you really love your dialogue-monologues, don't you?
a natural born copywriter...
Cliché
brilliant!