Nestlé Chamito: Teacher

Nestlé Chamito: Teacher

Smarter kids

Agency: Lowe, Mexico
Chief Creative Officer: Humberto Polar
Creative Directors: Flavio Pantigoso, Agustín Esteban
Copywriters: Pablo Maldonado, Raúl Pineda
Art Director: Víctor Rojas
Agency Producer: Gabriela de la Mora
Prhotographer: Adrián Burns

Your rating: None Average: 9.9 (7 votes)

Comments

Submitted by the_ashlands on Fri, 2007-01-19 02:34.

clever.

Submitted by PaulyG_fill in ... on Fri, 2007-01-19 02:41.

I like its simplicity, even though it's a little boring. Gets the job done.

Submitted by weighter on Fri, 2007-01-19 03:39.

thumbs up

Submitted by mlapoint on Fri, 2007-01-19 04:55.

i don't get it.

Submitted by juankhr on Fri, 2007-01-19 20:24.

if the kids are smarter the teacher had to ask them and not inverse.

Submitted by efeinsch on Fri, 2007-01-19 21:09.

Get some Nestlé Chamito? :-)

Submitted by Cannina on Fri, 2007-01-19 05:21.

NICEEEEEEEEEEE

Submitted by addyhoch10 on Fri, 2007-01-19 06:42.

simple and smart

Submitted by squirrely on Fri, 2007-01-19 07:25.

For mlapoint - The teacher is raising his hand to answer a question because the student is smarter than him. Hence "Smarter Kids".

Submitted by act on Fri, 2007-01-19 07:50.

but the teacher could be saying:

1) the sky.....
2) up stairs.......
3) one more time.....
4) if you lift up the.....
5) god says....
6) you poke.....
7) why golfers do this....
8) press that button on the right....
9) top.....

etc.....

Submitted by drizae on Fri, 2007-01-19 08:31.

The line explains it. I like it, so simple and 'nice'.

ivan's picture
Submitted by ivan on Fri, 2007-01-19 14:24.

nice list! :)

Submitted by jennywhx on Fri, 2007-01-19 08:02.

i would prefer if the execution to be all teacher squeeze in student's small chair....and listening to a kid's teaching :P

http://jennywhx.blogspot.com jwhx:Visionary

Submitted by kandi on Fri, 2007-01-19 12:00.

that would have been horrible! :p

Submitted by Jablai on Fri, 2007-01-19 15:57.

seriously, you are stupid...

Submitted by Vibe on Fri, 2007-01-19 08:09.

I like it!!

Submitted by Mo on Fri, 2007-01-19 08:20.

Funny. Like it. :-)

Submitted by kc_brock on Fri, 2007-01-19 09:32.

ok, if i give my kid these snack packs they'll be smart.

i don't buy it.

Submitted by imke on Fri, 2007-01-19 09:37.

Hey yep I din't get it anyway..

"Idea never die"

Submitted by Jaems on Fri, 2007-01-19 10:07.

what's so hard to get? it's a teacher asking a question to his students.... smart kids.

whether you like it or not the communication is simple.

Submitted by MikeDP on Fri, 2007-01-19 10:40.

I agree with KC...it doesn't hit me in the gut as a real truth. Who cares?

I got the idea. Wasn't quick, but I got it.

But again, I don't think it matters to moms.

Submitted by washiam on Fri, 2007-01-19 11:29.

I do agree with u

Submitted by advertisingenius on Fri, 2007-01-19 10:57.

Good call Jaems.

chintan ruparel's picture
Submitted by chintan ruparel on Fri, 2007-01-19 11:10.

love it!

Submitted by washiam on Fri, 2007-01-19 11:26.

but I don't prefer his gesture

Submitted by Adbabel on Fri, 2007-01-19 12:09.

does the teacher need to take a leak? coz i sure need to take a dump, this ad did it for me!!! smarter kids?? which yr did this ad release in??

Submitted by budibud on Fri, 2007-01-19 12:47.

....errrr.....mmm....nggg......yes? Like PaulyG said, it gets the job done...

Submitted by PeteHH on Fri, 2007-01-19 14:46.

I really bite my ass this wasn't my idea, because we have a kid-science mag as client. I totally love it and those who don't get it should eat this f*****g snack and get smart!

Submitted by GeGeGe on Fri, 2007-01-19 15:56.

Like it! But as a copy i hate all images!

Submitted by asifthebest on Fri, 2007-01-19 16:23.

Good 1 ! *****

Submitted by blourenco on Fri, 2007-01-19 16:37.

brilliant

Submitted by B128 on Fri, 2007-01-19 17:21.

Nice... I like..

Submitted by JELLYGOOSE on Fri, 2007-01-19 17:49.

very nice work. its been a long time that I haven't seen any...

Submitted by Ag on Fri, 2007-01-19 18:41.

Love it...

Submitted by tiny_wordz on Fri, 2007-01-19 18:57.

lovely!!! smart, short and sharp. can't see the product well though.

Submitted by nemesis on Fri, 2007-01-19 19:41.

nice

Submitted by ROCK PIG on Fri, 2007-01-19 20:06.

It works but for me it is a bit dull, has the feel of an 80's ad. A 'one-liner'

Ba-boom-tiss

Submitted by maddoxx on Sat, 2007-01-20 23:04.

Come on jennywhx, your execution would be terrible!
God bless Lowe Mexico team did the job before you.....
;)

Submitted by slimseni on Sun, 2007-01-21 00:04.

i think a lot of guys are looking at the visual without reading the copy. that's where the problem is. look at the whole communication and you will see the ad is great. though not so fantastic but it communicates well and is interesting.

Always trigger-happy.

Submitted by kalpesh78 on Sun, 2007-01-21 12:15.

Simply Simple and easily understood without being complicated...lol..

ideas....30 minutes nahi toh free.

Submitted by ivanlim on Mon, 2007-01-22 10:09.

Good adman (GA): I love it!

Bad adman (BA): Boooooooooring.

GA: Aww... c'mon. It's great!

BA: It's so 80s.

GA: Who cares what era it reminds you of? It communicates.

BA: My fish communicates with me too. Should I give it a nobel prize?

GA: OK, what would you do to make it better?

BA: Err... umm... maybe have all the teachers squeeze in student's small chair....and listening to a kid's teaching.

GA: Err... seriously?

BA: Or I would do the art direction differently. Something more new millennium. This one's just so 80s.

GA: You already said that.

BA: You dissin' me??? What have you won?

GA: No, I'm not "dissin' you".

BA: You probably never picked up any awards before.

GA: Actually I have. But that's not the discussion here. What would you do that's better than this ad?

BA: F**K you.

GA: Whatever. Kudos to the guys who did this ad.

disclaimer: Characters depicted here are purely fictional. Any resemblance to real adpeople are purely coincidental.

Submitted by addyhoch10 on Mon, 2007-01-22 19:39.

ivanlim, you really love your dialogue-monologues, don't you?

a natural born copywriter...

Submitted by un mancito on Tue, 2007-01-23 00:55.

Cliché

Submitted by ddbargenxicano on Wed, 2008-02-20 22:04.

brilliant!