Nestle Antica Gelateria del Corso: A small holiday, Woman

Take a five minute holiday

The product is a small coffee cream.

Advertising Agency: Publicis, Milan, Italy
Creative Directors: Marco Maccagni, Renzo mati
Art Director: Giorgio Garlati
Copywriter: Sara Pollini
Photographer: LSD
Published: July 2011

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22 comments

andylefty's picture
andylefty
4533 pencils

cute campaign.

mitali prasad's picture
mitali prasad
408 pencils

really cute....andy!

Gualcor's picture
Gualcor
972 pencils

Yeah, it's really cute but I had to read the description to understand the name of the brand, the logo is not clear.

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atb2005's picture
atb2005
13567 pencils

It's not working for me. Cute execution though.

Bianconiglio's picture
Bianconiglio
406 pencils

why? envy?

Akshay Kuma's picture
Akshay Kuma
38 pencils

I dont get the link between holiday and coffè...

stickynotes's picture
stickynotes
1058 pencils

I guess having a coffee break is almost like a (very) short hoilday for some people. coffee means pause, a break from the everyday.

stickynotes's picture
stickynotes
1058 pencils

I wonder if the AD meant to make the hands look like they were stirring coffee. Simple and nice outdoor campaign.
Sure it tickles something in the target group. They shouldn't have done the reflections, though.

taiapo's picture
taiapo
8 pencils

it breaks the routine well hihi

Lazarus's picture
Lazarus
1490 pencils

Meh. Okay. Not great.

iambusy's picture
iambusy
2219 pencils

its almost der...

busy.

thanu's picture
thanu
5 pencils

NICE CAPTION!!!

Its my way...

Hadrons's picture
Hadrons
5743 pencils

An idea that works - concept wise as well as the execution .

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

alex valyukh's picture
alex valyukh
265 pencils

ha! clear and lovable. well done!

have a nice day

Bianconiglio's picture
Bianconiglio
406 pencils

well done!

Seriously Crazy's picture
Seriously Crazy
638 pencils

cute..makes sense..love it

Seriously Crazy's picture
Seriously Crazy
638 pencils

although even i couldn't get the brand name in the ad

Lemonlove's picture
Lemonlove
20 pencils

Clever take on "taking a break" and having a cup of coffee! I really like it.

kleenex's picture
kleenex
26358 pencils

I like it.

MK-tessa's picture
MK-tessa
216 pencils

If the floor is giving off shadows, why is the scarf reflecting? Looks awkward. haha

Jayasree Paul's picture
Jayasree Paul
8 pencils

I like it...

basasemo's picture
basasemo
42 pencils

smart, simple and have a nice twist

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