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A small holiday, Woman

Agency: 
Published/Aired: 
July 2011
Description: 

The product is a small coffee cream.

Take a five minute holiday

Advertising Agency: Publicis, Milan, Italy
Creative Directors: Marco Maccagni, Renzo mati
Art Director: Giorgio Garlati
Copywriter: Sara Pollini
Photographer: LSD

Comments (22)

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Highest Rated

basasemo's picture
basasemo
Activity Score 46

smart, simple and have a nice twist

andylefty's picture
andylefty
Activity Score 4535

cute campaign.

mitali prasad's picture
mitali prasad
Activity Score 458

really cute....andy!

Gualcor's picture
Gualcor
Activity Score 978

Yeah, it's really cute but I had to read the description to understand the name of the brand, the logo is not clear.

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

atb2005's picture
atb2005
Activity Score 13557

It's not working for me. Cute execution though.

Bianconiglio's picture
Bianconiglio
Activity Score 406

why? envy?

Akshay Kuma's picture
Akshay Kuma
Activity Score 38

I dont get the link between holiday and coffè...

stickynotes's picture
stickynotes
Activity Score 1094

I guess having a coffee break is almost like a (very) short hoilday for some people. coffee means pause, a break from the everyday.

stickynotes's picture
stickynotes
Activity Score 1094

I wonder if the AD meant to make the hands look like they were stirring coffee. Simple and nice outdoor campaign.
Sure it tickles something in the target group. They shouldn't have done the reflections, though.

taiapo's picture
taiapo
Activity Score 8

it breaks the routine well hihi

Lazarus's picture
Lazarus
Activity Score 1536

Meh. Okay. Not great.

iambusy's picture
iambusy
Activity Score 2219

its almost der...

busy.

thanu's picture
thanu
Activity Score 5

NICE CAPTION!!!

Its my way...

Hadrons's picture
Hadrons
Activity Score 6017

An idea that works - concept wise as well as the execution .

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

alex valyukh's picture
alex valyukh
Activity Score 265

ha! clear and lovable. well done!

have a nice day

Bianconiglio's picture
Bianconiglio
Activity Score 406

well done!

Seriously Crazy's picture
Seriously Crazy
Activity Score 638

cute..makes sense..love it

Seriously Crazy's picture
Seriously Crazy
Activity Score 638

although even i couldn't get the brand name in the ad

Lemonlove's picture
Lemonlove
Activity Score 20

Clever take on "taking a break" and having a cup of coffee! I really like it.

kleenex's picture
kleenex
Activity Score 44729

I like it.

MK-tessa's picture
MK-tessa
Activity Score 216

If the floor is giving off shadows, why is the scarf reflecting? Looks awkward. haha

Jayasree Paul's picture
Jayasree Paul
Activity Score 8

I like it...

basasemo's picture
basasemo
Activity Score 46

smart, simple and have a nice twist

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