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Nestle Antica Gelateria del Corso: A small holiday, Woman

Nestle Antica Gelateria del Corso: A small holiday, Woman
Your rating: None Average: 6.2 (70 votes)

Take a five minute holiday

The product is a small coffee cream.

Advertising Agency: Publicis, Milan, Italy
Creative Directors: Marco Maccagni, Renzo mati
Art Director: Giorgio Garlati
Copywriter: Sara Pollini
Photographer: LSD
Published: July 2011

22 Comments

andylefty's picture 3136 pencils
andylefty | Thu, 2011-11-24 13:56

cute campaign.

mitali prasad's picture 336 pencils
mitali prasad | Thu, 2011-11-24 14:20

really cute....andy!

Gualcor's picture 968 pencils
Gualcor | Thu, 2011-11-24 14:34
9

Yeah, it's really cute but I had to read the description to understand the name of the brand, the logo is not clear.

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

atb2005's picture 13683 pencils
atb2005 | Thu, 2011-11-24 15:55
2

It's not working for me. Cute execution though.

Bianconiglio's picture 354 pencils
Bianconiglio | Fri, 2011-11-25 06:16

why? envy?

Akshay Kuma's picture 38 pencils
Akshay Kuma | Thu, 2011-11-24 17:14
2

I dont get the link between holiday and coffè...

stickynotes's picture 436 pencils
stickynotes | Thu, 2011-11-24 18:04

I guess having a coffee break is almost like a (very) short hoilday for some people. coffee means pause, a break from the everyday.

stickynotes's picture 436 pencils
stickynotes | Thu, 2011-11-24 18:11
7

I wonder if the AD meant to make the hands look like they were stirring coffee. Simple and nice outdoor campaign.
Sure it tickles something in the target group. They shouldn't have done the reflections, though.

taiapo's picture 8 pencils
taiapo | Thu, 2011-11-24 18:34
8

it breaks the routine well hihi

Lazarus's picture 1304 pencils
Lazarus | Thu, 2011-11-24 23:21

Meh. Okay. Not great.

iambusy's picture 1661 pencils
iambusy | Fri, 2011-11-25 01:36
5

its almost der...

busy.

thanu's picture 5 pencils
thanu | Fri, 2011-11-25 02:29

NICE CAPTION!!!

Its my way...

Hadrons's picture 5392 pencils
Hadrons | Fri, 2011-11-25 03:02
7

An idea that works - concept wise as well as the execution .

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

alex valyukh's picture 226 pencils
alex valyukh | Fri, 2011-11-25 06:01

ha! clear and lovable. well done!

have a nice day

Bianconiglio's picture 354 pencils
Bianconiglio | Fri, 2011-11-25 06:17

well done!

Seriously Crazy's picture 642 pencils
Seriously Crazy | Fri, 2011-11-25 06:21

cute..makes sense..love it

http://www.blogger.com/profile/04415082871650665734

Seriously Crazy's picture 642 pencils
Seriously Crazy | Fri, 2011-11-25 06:23

although even i couldn't get the brand name in the ad

http://www.blogger.com/profile/04415082871650665734

Lemonlove's picture 24 pencils
Lemonlove | Fri, 2011-11-25 11:06

Clever take on "taking a break" and having a cup of coffee! I really like it.

kleenex's picture 8394 pencils
kleenex | Fri, 2011-11-25 12:24

I like it.

MK-tessa's picture 220 pencils
MK-tessa | Sat, 2011-11-26 00:21
4

If the floor is giving off shadows, why is the scarf reflecting? Looks awkward. haha

Jayasree Paul's picture 8 pencils
Jayasree Paul | Sun, 2011-11-27 12:01

I like it...

basasemo's picture 10 pencils
basasemo | Fri, 2011-12-30 07:05
8

smart, simple and have a nice twist

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