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Nestlé / PowerBar: Shadow

Nestlé / PowerBar: Shadow
Your rating: None Average: 3.8 (18 votes)

Increase your performance.

Advertising Agency: Miami Ad School, São Paulo, Brazil
Creative Director: Dani Groppo
Art Director: Victor Holanda
Copywriter: Zeca de Oliveira
Photographer / Other additional credits: Veer
Published: 2008

28 Comments

caju's picture 112 pencils

old idea

klaussnow's picture 1689 pencils

good student work though, psst: clean up the shadow's feet.

... its already been done...

EGGO's picture 334 pencils

I'm 200% sure I've seen this before.

You have to hate advertising in order to truly love it.

picktokyo's picture 1410 pencils

Hi man,
I wonder by what "You have to hate advertising in order to truly love it." means.
Because I think I'm hating advertising more and more right now, just to find myself getting better at doing it. That words really strikes me. What does that mean? How does it works? I'm really confused now.

phoamcor's picture 1190 pencils

Ohhhh man is this ever an old old old old old idea.

fersvax's picture 1224 pencils

I see another ad like this monthly in every Runners Mag, it's sooooo old.

FER.

Rog's picture 6110 pencils

not to mention...
JAM Shop
Adelaide, Australia
6 months ago.
Port Power (AFL) membership campaign

>>>> That's not an ad. THIS is an ad.

krautland's picture 3180 pencils

nike.

alvinpck's picture 1457 pencils

Anyone seen the one by Adidas? It's been circulating over the Net for years now.

...
http://alvinpck.deviantart.com/gallery/

alvinpck's picture 1457 pencils
the killer's picture 1488 pencils

ya its old. even a tvc was done for fevicol using this shadow thing in India.

your work is your identity.
http://harshikcreations.blogspot.com/

chinaski's picture 919 pencils

maybe we should leave the shadows as ad ideas for the next 400 years.

Jet Propulsion Lab's picture 10719 pencils

That and showing gutted out dictionaries and textbooks, etc. for a hi-liter ad.
Awww, fuck it, ALL hi-liter ads should be banned for the next 400 years!!

Can I get an Amen?!

restless_r's picture 277 pencils

NIKE did it before ...

mishkaa's picture 300 pencils

it seems effective to me though...............

the Pun-isher's picture 230 pencils

Done. Done.done.

Javier Ramírez's picture 1236 pencils

Es igual a uno de Gatorade...y el trabajo en el montaje de la sombra es realmente malo

http://eldiariodelapublicidad.blogspot.com/

Chief Creative Director Nexus BBDO

LEO_CREATOR's picture 44 pencils

oho i don't want 2 see again......................

Dr. Dedo Verde's picture 24 pencils

Take it easy... They're only students...

Dr. Dedo Verde
Relax. All ads of the world's done.

Néstor's picture 126 pencils

a shadow left behing AGAIN??

ZappingLatam.com

robot-rock's picture 813 pencils

muy usado eso de las sombras...

[ http://eltubedeyou.blogspot.com ]

CrossEyedSnake's picture 28 pencils

... there's a paradox somewhere in that visual...

Hattakawa's picture 14 pencils

I love Lucky Luke !

simple one

becon's picture 60 pencils

o my god, what a shudder!!!

heroin4th's picture 30 pencils

tooold

triptancio's picture 69 pencils

Un recurso muy utilizado.

stateoftheart's picture 181 pencils
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