Nestea: Face

Advertising Agency: Publicis Venezuela
Creative Directors: Demian Campos
Creatives: Demian Campos, Jose bajares, Manuel Fleitas, Prato Maru
Attendance: Dougmary Esquirajosa
Planning: Julio Grande
Photography: Harold Gonzalez

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64 comments

bluejay's picture
bluejay
44 pencils

What's the idea?

latilati's picture
latilati
5 pencils

There is a proverb: You are what you eat. Hence the idea.

Wordnerd's picture
Wordnerd
6662 pencils

that's more you are what you use to eat(drink)

Grace's picture
Grace

Cute!!!
Bluejay - The stack of straws wants in on the "Nestea" action, so it morphs into a face to acquire some.

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice visual

bluejay's picture
bluejay
44 pencils

Grace - Obviously I got that but still cant see any idea. But visual is very interesting.

G¨B's picture
G¨B
97 pencils

Imagine the impact in Ambient, it might be more attractive ! Great Visual.

sirvan's picture
sirvan
29870 pencils

Grace... is there anything you don't like? LOL.

+++

"I love some things, and don't love some other things."

Grace's picture
Grace

Quite a bit.... But I don't bother commenting unless it really pisses me off...

Guest's picture
Guest

seems like SAW movie

manugon's picture
manugon
146 pencils

Thank you! I thought I was the only freak seeing the evil puppet from SAW.

Ad_Man's picture
Ad_Man
828 pencils

isn't that intentional?
what's the idea? really.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture
Guest

SAW [2]

Guest's picture
Guest

Indeed!

iT-iS-i's picture
iT-iS-i
1721 pencils

Second that!

:: Put your ears against the ground so i can walk over what you heard::

federo's picture
federo
781 pencils

nice visual, good thougth

Guest's picture
Guest

Wow, speaking about stopping power.

Wordnerd's picture
Wordnerd
6662 pencils

looks nice. but that's all, isn't it? what does the line/(claim?) say?

Guest's picture
Guest

creepy...

Guest's picture
Guest

The claim says You are what you drink. Nice visual pun, but that's about it

Guest's picture
Guest

Amazing!! congrats!!!

Guest's picture
Guest

is great idea

Guest's picture
Guest

Cool

yctham's picture
yctham
182 pencils

Chinese are celebrating Hungry Ghost Festival this month. =p

Guest's picture
Guest

Clever idea.

LeeHarvey's picture
LeeHarvey
3045 pencils

Me gusto mucho!

silvi's picture
silvi
4172 pencils

Bien lograda la gráfica, pero el mensaje no me parece que esté bien comunicado.

rolling.stone's picture
rolling.stone
2740 pencils

Good art, dont know about idea

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

There is proverb that says: you are what you eat. Hence the idea!

latilati's picture
latilati
5 pencils

There is a proverb: You are what you eat. Hence the idea.

Guest's picture
Guest

Beautiful!!!!!! Love it!!!!

Guest's picture
Guest

ya existe pendejo te lo robaste!!!

Guest's picture
Guest

Buena !!!

Guest's picture
Guest

Beautiful!!! Love it!!!

Guest's picture
Guest

Amazing !!! Congratulations!!!

maitrelly's picture
maitrelly
3 pencils

Amazing.... Congratulations!!!!

Guest's picture
Guest

Very good sculpture! ... and without 3D

Guest's picture
Guest

Guys!
Is not you are what you drink!

The main IDEA is that Everybody wants to drink it!
All the Straws wants to be in it, wants to drink it,
as they kinda come alive as one person to drink!

I totaly got that...
Well, was what I figures out...

I guess my Brazilian view is right...

And yes, Congrats for the creators!
;D

Guest's picture
Guest

Is really Oawsome =S... n' hi's from Venezuela hahaha xD

Mike1979's picture
Mike1979
3 pencils

Bad copy. "You are what you drink".... so, are we drinking straws?? Just a graphic execution, not really a concept

Guest's picture
Guest

I totally agree with Mike1979, I also thought that, we don't drink straws. And if the straws wanted in on the action, then logically only one straw will get to drink.I don't know, the idea is visually strong but not so clear.

Guest's picture
Guest

I like how big the nose is.

mpared's picture
mpared
562 pencils

people this just looks ungly !!

Guest's picture
Guest

nice

Guest's picture
Guest

Is that a clown? It would be funny if that was a clown.

Super Muhtar's picture
Super Muhtar
267 pencils

reminds me the horrible toy in the Saw.

Guest's picture
Guest

I bet they've seen the visual first, then thought to put a straw and a glass of Nestea.. At least that was what I've thought when I've seen this visual in an archieve or website..

skinny's picture
skinny
161 pencils

Scary.

Guest's picture
Guest

u r jealous!! this is great!

yoshimotobear's picture
yoshimotobear
45 pencils

great visual, can someone tell me what the copy reads in English?

vipin's picture
vipin
148 pencils

very nice....

Me is vipin

kgeiger's picture
kgeiger
7016 pencils

One of NESTEA's advantages is that it's "gulpable" – there are no bubbles so you can drink it as fast as water...
In other words, you don't need a straw. At least not in Europe.

Guest's picture
Guest

The idea is very simple, visual shows that straw itself want to drink nestea.

Guest's picture
Guest

very nice . but what does it say in english?

xerex's picture
xerex
4 pencils

who cares if u dont get the idea. it's a nice piece of work. cheers

xerex's picture
xerex
4 pencils

who cares if u dont get the idea. it's a nice piece of work. cheers

CopyRight's picture
CopyRight
715 pencils

nice, not original

Teshwan's picture
Teshwan
2 pencils

awesome.......though creepy..

matrix4u's picture
matrix4u
19 pencils

the visual is amazing but i did not get the idea behind it...no punchline....

Guest's picture
Guest

eres una paja?
eres una caña?

eres tan ligero como si estuvieras formado de straws?

Guest's picture
Guest

If the line is 'you are what you eat' then this makes no sense at all. The straw man is drinking through a straw, he's not drinking a glass of straws. Seems to me like they thought of a cool visual and tried to wrap a line around it. Interesting visual though.

yugh.creativemedia's picture
yugh.creativemedia
41 pencils

visual is nice........

yugh.creativemedia

Guest's picture
Guest

i think the message is: if you drink nestea, you will be as light as a bunch of straws, because "you are what you drink" (eres lo que tomas)

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