Nescafe: Wake up to keep rolling, 3

Advertising Agency: Mccann Erickson Peru
Creative Directors: Ricardo Mares, Mauricio Fernandez-Maldonado
Art Director / Illustrator: Diego Izquierdo
Copywriter: Alejandro Guzmán
Other additional credits: Poke / Peluca

May, 2007


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sneakyhands's picture
1857 pencils

i like this. the art is really vibrant and wakes me up like the product promises. it's a fresh angle for coffee, which doesn't always have to be 'the morning sucks without coffee.' happy coffee, happy morning.

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I like Saatchi's Folgers ads better: simpler concept & better illustrations. Sorry Peru.

jsantanaxp's picture
397 pencils

ok, i remember this ad.. but don't be so arrogant.


die-gonz's picture
8 pencils

why do people always say "sorry" when an ad doesn't like them. It wasn't made to satisfied you. Don't be so arrogant. Don't have to say sorry, just say your opinion.

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This art is horrible!!!
What's up with the crappy trend of making everything look like crappy Napoleon Dynamite doodles?
It's talentless, looks like a 2 year old doodled it and makes to connection with the product or message.
It's purely done for trend's sake..and it's a copy of a copy of a TIRED TREND.


STRTLRS's picture
1601 pencils

I personally love the hand-drawn trend, in fact I like it much more than the (I hope it's dead now) silhouettes and plant-like ornaments trend. This is just another trend like bevels and drop shadows back in the 90s. But I agree that the above example is a crappy execution of a trend.

I think, therefore... yeah.

CR G's picture

but folgers is terrible coffee, saatchi or no saatchi. so is nescafe. but this is fun at least to look at.

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What the saatchi hell as to do with this? ...dont start again little boys!!!

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lots is going on,,,,,bad!!!

Javier Ramírez's picture
Javier Ramírez
1243 pencils

Honestly, don´t like the art. Its....different, but I dont like it.

Chief Creative Director Nexus BBDO

slip's picture
919 pencils

I love the use of colour.
I can live with this ad.



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