Nescafe: Wake up to keep rolling, 2

Advertising Agency: Mccann Erickson Peru
Creative Directors: Ricardo Mares, Mauricio Fernandez-Maldonado
Art Director / Illustrator: Diego Izquierdo
Copywriter: Alejandro Guzmán
Other additional credits: Poke / Peluca
Published: May 2007

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eject's picture
69 pencils
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Guest commenter

This art is horrible!!!
What's up with the crappy trend of making everything look like crappy Napoleon Dynamite doodles?
It's talentless, looks like a 2 year old doodled it and makes to connection with the product or message.
It's purely done for trend's sake..and it's a copy of a copy of a TIRED TREND.


carton's picture
10 pencils

dont copy and paste your opinion, its great art and nice concept but some people dont get it. young coffee

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Guest commenter

I like it a lot!

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Honestly, don´t like the art. Its....different, but I dónt like it.

Chief Creative Director Nexus BBDO

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Guest commenter

I "get it", since I'm an illustrator. And I "get" that this looks like it was made by an amateur artist and tghat someone said to him: "Oh, we just want it to look like this trendy ugly doodles they're using nowadays! You don't need to know how to draw at all! It's TRENDY! :D"


slip's picture
919 pencils

very coke'e



cullers's picture
332 pencils

From the thumbnails I thought the ads were for condoms and putting condom shaped bag over the items, stoped...paused...turned off... you know... the breeding. Closer inspection of the ad dissapointed me.

salo El Malo's picture
salo El Malo

It only looks cool when you are high, like 80% of the target is as you read this comment

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Guest commenter

Nice but not original

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