Nescafé UP: Fire

The energy of your body is like fire, to last it must be fed.
Nescafe Up. Refresh and renew yourself.

Advertising School: Miami Ad School / São Paulo, Brazil
Art Director / Copywriter / Illustrator: Caio Tezoto

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13 comments

Guest's picture
Guest

R U SERIOUS???

Guest's picture
Guest

Po amigo, te enganar não mas seu port não é legal.

Tem que dar um gas.

Abs.

sirvan's picture
sirvan
29870 pencils

Not bad. Type needs help though.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

I disagree with the coment of the guy above... It's a very creative port, I think that this Caio didn't have the right oportunity..........
It's sad how professionals can't make constructive criticism...

Guest's picture
Guest

Bom, vou concordar com o amigo que me criticou.

Não tinha observado que você era estudante.

Tinha avaliado como profissional.

Sendo assim, continue que ta indo bem.

Abs.

shahidali's picture
shahidali
4071 pencils

this is the worst piece of nescafe ad i've ever seen. it doesn't have any element that a nescafe stands for. fire, ice, what rubbish!

shahid

slowrider's picture
slowrider
648 pencils

calm down - its students work and then have look on the credits - he does it all by its own (hats off for that) - i`d seen a mass of very bad ads - made by famous agencies - with at least three creative directors on the credits and a mass of other people who were involved with that - so be a little bit more respectfull for the work of a beginner. he brought home the bacon

one should not take life so seriously - as one will not come out of it alive.

shahidali's picture
shahidali
4071 pencils

hi slowrider,
i like your comment and your points.
just for the sake of an argument, the guy who bought home the bacon started walking the wrong way at his very beginning. the basic brand elements went wrong. i don't mind if it were a bad execution (and it is not by the way) but the understanding of the brand is weak. It seems to me that a DTP operator has done this ad. He knows how to work with a pics in the computer. but doesent' know what to put in.

shahid

Guest's picture
Guest

perhaps have a point with the understanding with the brand - but we do not know - how their briefing had been

valayamadvertising's picture
valayamadvertising
244 pencils

i like this ad very much - art dept worked well to convey the energy element - away from routine necafe advertising - energy, uniqueness and advantage of product properly conveyed

sagar
www.valayam.com

shahidali's picture
shahidali
4071 pencils

hi sagar, nescafe doesn't stand for energy and it doesn't pivots on functional property

shahid

Guest's picture
Guest

Nice, but the other is better

theanc's picture
theanc
2778 pencils

Just beautiful.

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