Nescafe: The library

Great ideas come from great coffee

Advertising Agency: Storåkers McCann, Stockholm, Sweden
Art Director: Patrik Reuterskiöld
Copywriter: Hanna Belander
Photographer: Bobo Olsson
Additional credits: Martin Johansen, Jacob Hamilton, Sophia Breme, Ro

December 2009


bad astronaut's picture
bad astronaut
544 pencils

hmmm.....having sex at a library is the great idea?

Mr.Zorba's picture
25 pencils

come n .... yes its great ... i love it

Adaddicted's picture
3435 pencils

"Great ideas come from previous posts" ; )


pez's picture
1802 pencils

having sex in a library is definitely a great idea...

whatthefudge's picture
1266 pencils

I guess that the woman became attracted by the dirrrty socks, and not the coffee?

patUDAY's picture
436 pencils

having sex IS great idea. Anywhere. Anytime. But...

UDAYpatwardhan@+91 22 98206 54722

Misstree's picture
425 pencils

And the coffee's not yet drunk. The steam's still on in the visual (literally that is :)


Not all who wander are lost.

satrianee's picture
3748 pencils

I guess the team has a different brand at the office...

xcreativity's picture
2374 pencils

i think the copy could be better and the visual give wings to too many interpretations

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

kimi yancek's picture
kimi yancek
26 pencils

nice work...

atb2005's picture
13561 pencils

Great ideas may come from great coffee, but great advertising comes from Sweden! This one goes straight to my favorites.

Phil Lestino's picture
Phil Lestino
1684 pencils

Isn't it great sex that comes from sweden....?

nspad's picture
96 pencils

I think I need some of that coffee because this ad is making me fall asleep...

atb2005's picture
13561 pencils

You could have said that in a separate post, right?

Blashyrkh's picture
32882 pencils


silvi's picture
4172 pencils

Sorry, i don´t get it

Dadaism's picture
161 pencils

Office will be a better place! Nobody is allow to drink coffee in a library.

R U serious's picture
R U serious
416 pencils

The great idea was to get out of the library and access Google from the chick's home.

* Old farts in the creative dept alert.

Say my name, say my name...

CopyRight's picture
713 pencils

lovely idea, but the "great idea" inside this idea isn't great, I've seen it in Friends.

karan raghav's picture
karan raghav
210 pencils

love it...

Carlos Garcia's picture
Carlos Garcia
847 pencils

What's great about this idea?


JamaisVu's picture
408 pencils

I've seen people having sex at the library, but never saw anyone having coffee.

rolling.stone's picture
2740 pencils

an ad made for advertising guys


~ Quite obviously, I have gathered no moss ! ~

SAM75's picture
220 pencils

I can't see the point about that "Gr8 idea".

thecreature's picture
89 pencils

I cannot see how this ad gets approved in Nestle. Knowing them, they have never seen this piece. And the smelly socks and shoes next to the packshot? Impossible and disgusting. Love the art though, great design! In fact, the idea is good, just the execution sucks. Sex being the great idea? Common!

andylefty's picture
4535 pencils

Quite comical but a bit off point.

Log in or register to post comments