Nescafé: The library
Great ideas come from great coffee
Advertising Agency: Storåkers McCann, Stockholm, Sweden
Art Director: Patrik Reuterskiöld
Copywriter: Hanna Belander
Photographer: Bobo Olsson
Additional credits: Martin Johansen, Jacob Hamilton, Sophia Breme, Ro
Published: December 2009
27 Comments
hmmm.....having sex at a library is the great idea?
come n .... yes its great ... i love it
"Great ideas come from previous posts" ; )
withalltherespects
having sex in a library is definitely a great idea...
I guess that the woman became attracted by the dirrrty socks, and not the coffee?
having sex IS great idea. Anywhere. Anytime. But...
UDAYpatwardhan@+91 22 98206 54722
And the coffee's not yet drunk. The steam's still on in the visual (literally that is :)
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Not all who wander are lost.
I guess the team has a different brand at the office...
i think the copy could be better and the visual give wings to too many interpretations
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nice work...
Great ideas may come from great coffee, but great advertising comes from Sweden! This one goes straight to my favorites.
Isn't it great sex that comes from sweden....?
I think I need some of that coffee because this ad is making me fall asleep...
You could have said that in a separate post, right?
Ew?
Sorry, i don´t get it
Office will be a better place! Nobody is allow to drink coffee in a library.
The great idea was to get out of the library and access Google from the chick's home.
* Old farts in the creative dept alert.
Say my name, say my name...
lovely idea, but the "great idea" inside this idea isn't great, I've seen it in Friends.
24/7 Instant Human Translation:
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love it...
http://karanraghav.blogspot.com/
What's great about this idea?
CG
I've seen people having sex at the library, but never saw anyone having coffee.
an ad made for advertising guys
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~ Quite obviously, I have gathered no moss ! ~
I can't see the point about that "Gr8 idea".
I cannot see how this ad gets approved in Nestle. Knowing them, they have never seen this piece. And the smelly socks and shoes next to the packshot? Impossible and disgusting. Love the art though, great design! In fact, the idea is good, just the execution sucks. Sex being the great idea? Common!
The theory seems to be very touching. I love having coffee when i ponder over some topic. County Line Nissan
Quite comical but a bit off point.