Nescafé: Post It

Advertising Agency: McCann Erickson, Lima, Perú
Executive Creative Directors: Ricardo Mares, Mauricio Fernández-Maldonado
Creative Director: Alejandro Guzmán
Art Director: Nicolás Romanó
Copywriter: Alejandro Guzmán
Photographer: Fernando Salomón


morse's picture
16609 pencils

Better than the pipes ad.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

epoc.mak's picture
90 pencils

I agree with Morse

Rattan Makkar

epoc.mak's picture
90 pencils

I agree with Morse

Rattan Makkar

vipin56's picture
8 pencils

This concept was done before 2year back( it was done by McCann Erickson Mumbai India)..... that was very nice.... more bater ten this... very sorry but thats true...

bricard's picture
189 pencils

All they had to do was turn these around and they'd be so much better. Most of us read left to right, but I'm willing to bet most people read this from the direction of the cup. Contents of the cup are going to the left, and then what happens on the left side of the person is seen as the effect. Simply turning it around I guess wouldn't work either, but something different should have been done.

R U serious's picture
R U serious
408 pencils

For some "gestalt" reason, I can't help not reading from the right to the left. Am I the only one?

Say my name, say my name...

Emanresu's picture
2150 pencils

It looks as though I am the only one following these ads from left to right. The visual is pretty clear and I like the concept, but I do not fully understand the decision to exclude copy.

sirvan's picture
29870 pencils

The stickies are going in the wrong direction


"I love some things, and don't love some other things."

F.Abboud's picture
218 pencils

I'm seeing it going in the right direction if we look at the product as it gives you clear mind ahead! No? What to say? Nescafe doesn't have a Funnel Effect that clears the mess; if it was like that, than yes the direction is wrong. This is how I'm seeing this Ad

Brain-Art's picture
1101 pencils


R U serious's picture
R U serious
408 pencils

Before drinking it, you are a multitask kind of person....

...after drinking it, you get stupid and can only do one thing at a time.

Say my name, say my name...

Farragut's picture
221 pencils


jorje_gerges's picture
11 pencils

nice idea

mediaeater's picture
377 pencils

art for the massess

anibal smith's picture
anibal smith
48 pencils


1 cuando tomo café se me desordenan las cosas.

2 cuando tomo café mi mente se ordena.

3 cuando tomo café mi mente se acelera y hago muchas cosas.

cualquiera de esas tres lecturas es válida porque el sentido no esta claro
de izquierda a derecha o de derecha a izquierda

la 2 y la 3 son apropiadas para hablan del beneficio de tomar café
pero se desprenden de interpretaciones opuestas del sentido o dirección de los post-its

entonces el sentido no importa?

hellojoseluis's picture
8 pencils

Wow! creative + efective! :)

yugh.creativemedia's picture
41 pencils



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