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Agency: 
Published/Aired: 
April 2010
Description: 
Advertising Agency: McCann Erickson, Lima, Perú
Executive Creative Directors: Ricardo Mares, Mauricio Fernández-Maldonado
Creative Director: Alejandro Guzmán
Art Director: Nicolás Romanó
Copywriter: Alejandro Guzmán
Photographer: Fernando Salomón

Comments (17)

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Highest Rated

yugh.creativemedia's picture
yugh.creativemedia
Activity Score 41

ok

yugh.creativemedia

morse's picture
morse
Activity Score 17364

Better than the pipes ad.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

epoc.mak's picture
epoc.mak
Activity Score 90

I agree with Morse

Rattan Makkar

epoc.mak's picture
epoc.mak
Activity Score 90

I agree with Morse

Rattan Makkar

vipin56's picture
vipin56
Activity Score 8

This concept was done before 2year back( it was done by McCann Erickson Mumbai India)..... that was very nice.... more bater ten this... very sorry but thats true...

bricard's picture
bricard
Activity Score 189

All they had to do was turn these around and they'd be so much better. Most of us read left to right, but I'm willing to bet most people read this from the direction of the cup. Contents of the cup are going to the left, and then what happens on the left side of the person is seen as the effect. Simply turning it around I guess wouldn't work either, but something different should have been done.

R U serious's picture
R U serious
Activity Score 416

For some "gestalt" reason, I can't help not reading from the right to the left. Am I the only one?

Say my name, say my name...

Emanresu's picture
Emanresu
Activity Score 2148

It looks as though I am the only one following these ads from left to right. The visual is pretty clear and I like the concept, but I do not fully understand the decision to exclude copy.

sirvan's picture
sirvan
Activity Score 29860

The stickies are going in the wrong direction

+++

"I love some things, and don't love some other things."

F.Abboud's picture
F.Abboud
Activity Score 218

I'm seeing it going in the right direction if we look at the product as it gives you clear mind ahead! No? What to say? Nescafe doesn't have a Funnel Effect that clears the mess; if it was like that, than yes the direction is wrong. This is how I'm seeing this Ad

Brain-Art's picture
Brain-Art
Activity Score 1101

ok

R U serious's picture
R U serious
Activity Score 416

Before drinking it, you are a multitask kind of person....

...after drinking it, you get stupid and can only do one thing at a time.

Say my name, say my name...

Farragut's picture
Farragut
Activity Score 236

True.

jorje_gerges's picture
jorje_gerges
Activity Score 11

nice idea

mediaeater's picture
mediaeater
Activity Score 383

art for the massess

anibal smith's picture
anibal smith
Activity Score 48

osea

1 cuando tomo café se me desordenan las cosas.

2 cuando tomo café mi mente se ordena.

3 cuando tomo café mi mente se acelera y hago muchas cosas.

cualquiera de esas tres lecturas es válida porque el sentido no esta claro
de izquierda a derecha o de derecha a izquierda

la 2 y la 3 son apropiadas para hablan del beneficio de tomar café
pero se desprenden de interpretaciones opuestas del sentido o dirección de los post-its

entonces el sentido no importa?

hellojoseluis's picture
hellojoseluis
Activity Score 8

Wow! creative + efective! :)

yugh.creativemedia's picture
yugh.creativemedia
Activity Score 41

ok

yugh.creativemedia

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