Nescafé: Girls

When you need a boost.

Creative Director: Erick Moneró
Art Director: Paulo Ribas
Copywriter: Erick Moneró
Published: December 2010

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Molecule's picture
437 pencils


xalix's picture
4 pencils

someone explain to me what's the idea

morse's picture
15439 pencils

For four days you've been nailing your brunette g/f. On Thursday you had a party with 3 blondes. On Friday your g/f came over again. You needed a coffee. She never found out. She stayed on Saturday too. Am I right???

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

H.Works's picture
100 pencils

A bit hard to get, at first glance... I believe it would've been easier with the full names instead of initials.

luispiter's picture
2756 pencils

nice... i like it

aplloky's picture
37 pencils

I'm gonna give it a 3/10 cuz its pretty difficult to get it without the full names of the weekdays. Once you get what it means, it's a nice ad and 10x better then the one with the lion.

HappyHour's picture
2387 pencils

After a threesome with hot chicks, you need the coffee to return to your boring girlfriend. Easy enough, but there's no brand connection...just an ad for the effects of coffee.

kleenex's picture
26203 pencils

I thought you needed the coffee to bang more than one girl???

Tripioso's picture
468 pencils

Hey! I can nail thet brunette gf the whole wkd.

Life's a Trip. Enjoy the Ride!

Sdb's picture
1364 pencils

Or is it that the coffee helps u to do away with the hangover? Coming back to work after a party?

Billoughsby's picture
5091 pencils

Cryptic. Hard to get close to.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

cyberjaleel's picture
62 pencils

nice, but please explain what is the idea

Abduljaleel. Anodiyil

Itumeleng _obsessive re-thinker's picture
Itumeleng _obse...
78 pencils

ohk... nice ad...... but have to agree. its just improving category need for coffee in genereal, and not necesarly nes cafe. if maybe the illustarted normal unbranded coffees for all the other days and then nescafe for the friday.. it would hav emphasised the nescafe benefit/effect

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