Nescafe: Eyes

Change your day, start from whithin.

Advertising Agency: McCann Erickson, Colombia
Creative Directors: Ximena Correa, Samuel Estrada
Art Directors: Pablo Gómez, Sebastian Otoya
Copywriter: Felipe Ponce de león
Published: October 2009

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23 comments

adabortion's picture
adabortion
619 pencils

I'm a vegetarian walking in the rain?

Adaddicted's picture
Adaddicted
3435 pencils

"whithin".....???!!!@@@###
Colombia... ; (

http://adsoftheworld.com/media/print/rolling_stone_diary_tyre

withalltherespects

Guest's picture
Guest

hahahahahahahahahaha

pierrelastname's picture
pierrelastname
2869 pencils

no idea behind

satrianee's picture
satrianee
3748 pencils

that happens when you push the idea tooooo much. and yes.. within?????

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

this visualises the idea. "BRAINLESS"

marranoman's picture
marranoman
15 pencils

"brainless" i love that, whats the concept of this, nescafe makes you happy?... i`m don`t think so!

and... wtf is within!?

Prof's picture
Prof
1453 pencils

within is a word, what is wrong with you people?

i agree the ad isnt that good and neither is the concept, but why is everybody whining about the "within"?

Quite really.

StarlaY's picture
StarlaY
310 pencils

within is misspelled in the ad

“Inspiration exists, but it has to find us working.” Picasso.

Cheloveco's picture
Cheloveco
54 pencils

WTF is whithin??? qué pasa colombia????

alexander_bickov's picture
alexander_bickov
3279 pencils

High level art direction. Love the message

silvi's picture
silvi
4172 pencils

I love message too.

Brain-Art's picture
Brain-Art
1101 pencils

I like the art... it's very cool

everartz's picture
everartz
7603 pencils

nice message and not related to this teletubbies looking scene!!

| Everartz |

Guest's picture
Guest

art is cool but it seems the person is tripping...

Guest's picture
Guest

WITHIN, please correct it!!!!!!!!!

Guest's picture
Guest

Congrats to "Felipe Ponce de león".... great copy writter! lol

mauroxxx's picture
mauroxxx
538 pencils

the real copy was not written in English, of course!.

Lastlab's picture
Lastlab
63 pencils

But is the same idea of this campaign...

http://adsoftheworld.com/media/print/rolling_stone_diary_tyre

with a better art...

munirgee's picture
munirgee
454 pencils

what does mean by whithin? I don't think that its misspelled.

If somebody knows then plz do share over here. thx

petimadmoiselle's picture
petimadmoiselle
127 pencils

Okay, I love my Nescafe but this message is all wrong.
Nescafe does NOT make you happy.
Hyperactive, wired to the teeth? Oh yes. Happy and serene? Absolute tosh.

rolling.stone's picture
rolling.stone
2740 pencils

i dont think Nescafe is about serenity, its all about energizing

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Migzter13's picture
Migzter13
973 pencils

oooh.. kinda cool. I love the contrasting environments

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

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