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Nescafe: Eyes

Nescafe: Eyes
Your rating: None Average: 5.3 (45 votes)

Change your day, start from whithin.

Advertising Agency: McCann Erickson, Colombia
Creative Directors: Ximena Correa, Samuel Estrada
Art Directors: Pablo Gómez, Sebastian Otoya
Copywriter: Felipe Ponce de león
Published: October 2009

23 Comments

adabortion's picture 621 pencils

I'm a vegetarian walking in the rain?

Adaddicted's picture 3388 pencils

"whithin".....???!!!@@@###
Colombia... ; (

http://adsoftheworld.com/media/print/rolling_stone_diary_tyre

withalltherespects

Guest's picture

hahahahahahahahahaha

zarski's picture 1318 pencils

no idea behind

satrianee's picture 3782 pencils
3

that happens when you push the idea tooooo much. and yes.. within?????

Jaap Grolleman's picture 6306 pencils

this visualises the idea. "BRAINLESS"

marranoman's picture 15 pencils

"brainless" i love that, whats the concept of this, nescafe makes you happy?... i`m don`t think so!

and... wtf is within!?

Prof's picture 1503 pencils

within is a word, what is wrong with you people?

i agree the ad isnt that good and neither is the concept, but why is everybody whining about the "within"?

Quite really.

StarlaY's picture 308 pencils

within is misspelled in the ad

“Inspiration exists, but it has to find us working.” Picasso.

Cheloveco's picture 56 pencils

WTF is whithin??? qué pasa colombia????

alexander_bickov's picture 3321 pencils

High level art direction. Love the message

silvi's picture 4174 pencils

I love message too.

Brain-Art's picture 1113 pencils

I like the art... it's very cool

everartz's picture 7251 pencils
4

nice message and not related to this teletubbies looking scene!!

| Everartz |

Guest's picture

art is cool but it seems the person is tripping...

Guest's picture

WITHIN, please correct it!!!!!!!!!

Guest's picture

Congrats to "Felipe Ponce de león".... great copy writter! lol

mauroxxx's picture 439 pencils

the real copy was not written in English, of course!.

Lastlab's picture 57 pencils

But is the same idea of this campaign...

http://adsoftheworld.com/media/print/rolling_stone_diary_tyre

with a better art...

munirgee's picture 456 pencils

what does mean by whithin? I don't think that its misspelled.

If somebody knows then plz do share over here. thx

petimadmoiselle's picture 129 pencils

Okay, I love my Nescafe but this message is all wrong.
Nescafe does NOT make you happy.
Hyperactive, wired to the teeth? Oh yes. Happy and serene? Absolute tosh.

rolling.stone's picture 2750 pencils

i dont think Nescafe is about serenity, its all about energizing

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~ Quite obviously, I have gathered no moss ! ~

Migzter13's picture 985 pencils
6

oooh.. kinda cool. I love the contrasting environments

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

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