Nescafé: Dead lion

When you need a boost.

Creative Director: Erick Moneró
Art Director: Paulo Ribas
Copywriter: Erick Moneró
Published: December 2010


morse's picture
16385 pencils

So you were trying to hunt a lion for 5 days, but only coffee gave you the boost to shoot it down? And, there were no more lions around. Did I get it right? :/

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

H.Works's picture
100 pencils

tricky. Idea is brilliant but I believe it could've been realized better.

luispiter's picture
2756 pencils

i like it

Tripioso's picture
470 pencils

And then, you had to return the head for Saturday. :)

Life's a Trip. Enjoy the Ride!

Boxey's picture
8885 pencils

I thought you were saying that because the lion didn't have his Friday coffee, he didn't have the energy to evade his hunters, and therefore was not around to have his Saturday cup. No?

illister's picture
4 pencils

uh, i dont get it. The idea isnt fast enough

Glut's picture
3947 pencils

like much more the other one

manumartin5's picture
1202 pencils

confusing.. to me atleast.

CuriousPencil's picture
4227 pencils

Obviously a scam. No client on earth is going to suggest you only use its product once a week. And no WAY is Nescafe going to suggest one CUP a week. This is so badly thought out I thought it was from [NAME REDACTED]'s growing portfolio of horrors.

MidasTouch's picture
1024 pencils

Isn't it for the logo?
Like coffee is boosting your creativity?
I think I'm going too far lol

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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