The energy of your body is like fire, to last it must be fed.
Nescafe Up. Refresh and renew yourself.
Advertising School: Miami Ad School / São Paulo, Brazil
Art Director / Copywriter / Illustrator: Caio Tezoto
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13 Comments
R U SERIOUS???
Po amigo, te enganar não mas seu port não é legal.
Tem que dar um gas.
Abs.
Not bad. Type needs help though.
+++
"I love some things, and don't love some other things."
I disagree with the coment of the guy above... It's a very creative port, I think that this Caio didn't have the right oportunity..........
It's sad how professionals can't make constructive criticism...
Bom, vou concordar com o amigo que me criticou.
Não tinha observado que você era estudante.
Tinha avaliado como profissional.
Sendo assim, continue que ta indo bem.
Abs.
this is the worst piece of nescafe ad i've ever seen. it doesn't have any element that a nescafe stands for. fire, ice, what rubbish!
shahid
calm down - its students work and then have look on the credits - he does it all by its own (hats off for that) - i`d seen a mass of very bad ads - made by famous agencies - with at least three creative directors on the credits and a mass of other people who were involved with that - so be a little bit more respectfull for the work of a beginner. he brought home the bacon
one should not take life so seriously - as one will not come out of it alive.
hi slowrider,
i like your comment and your points.
just for the sake of an argument, the guy who bought home the bacon started walking the wrong way at his very beginning. the basic brand elements went wrong. i don't mind if it were a bad execution (and it is not by the way) but the understanding of the brand is weak. It seems to me that a DTP operator has done this ad. He knows how to work with a pics in the computer. but doesent' know what to put in.
shahid
perhaps have a point with the understanding with the brand - but we do not know - how their briefing had been
i like this ad very much - art dept worked well to convey the energy element - away from routine necafe advertising - energy, uniqueness and advantage of product properly conveyed
sagar
www.valayam.com
www.valayam.com, www.valayam.com/blog
hi sagar, nescafe doesn't stand for energy and it doesn't pivots on functional property
shahid
Nice, but the other is better
Just beautiful.
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