27 comments

Kamikaze's picture
Kamikaze
716 pencils

I guess something like this was already, posted on the exhibitions section sometime back… I guess Conceptual Eyes posted it…!

- The trick to forgetting the big picture is to look at everything close-up.

Bundy Agency's picture
Bundy Agency
597 pencils

if you guessed this piece by conceptual eyes http://adsoftheworld.com/files/Dulux.%20Non%20Drip%20Paints.jpg
then you guessed right theyre both for a quick dry paint, thats about the only comparison, apart from the rough photoshoping i like the concept and i love how brave these indian clients are, more than likely it was done for awards and they'll stick a big fat logo over it later but i still love the subtle branding

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

this one, but it's really not one of my best ideas.

http://adsoftheworld.com/files/Quick%20drying%20paints.jpg

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

HERE IS MY OLD SCAMP, IT'S THE SAME.

http://adsoftheworld.com/files/Quick%20drying%20paints.jpg

copycats ;)

Willey's picture
Willey
140 pencils

Horrible Photoshop! who needs their floor painted "see-through cyan"?

Nice concept though.

puppiepoppy's picture
puppiepoppy
1636 pencils

If you're an Indian, you'll appreciate the color. I noticed many of my Indian friends do like it. But probably not painting their brand new wooden floor with it.

Yokel's picture
Yokel
604 pencils

Don#t look photoshopped to me at all. Where's it 'see through'?

Axxl's picture
Axxl
208 pencils

Have a look here and scroll down to the bottom. http://mapage.noos.fr/joelapompe2/
But anyway, this ad won a lion last week.

puppiepoppy's picture
puppiepoppy
1636 pencils

That's why not all of those Cannes winners deserve them....some are really really awesome breakthrough, most are superb...but a small fractions are old idea, with non refreshing angle.

Example: There's one Bronze winner for Motorola slim phone that uses the thickness of the magazine. Done hundred of times before, but they still get away.

kalpesh78's picture
kalpesh78
2580 pencils

the garden seat ad on the quickdry was created by the same person.

ideas....30 minutes nahi toh free.

Willey's picture
Willey
140 pencils

Yokel, you cant see bad photoshop, then you cant see photoshop all together!

Yokel's picture
Yokel
604 pencils

Oh, believe me I can see Photoshop. That's my daily bread. And either this is good PS or not at all. Where is it 'see through'? The gaps between the boards? They're boards, they have gaps. Take a look, some even have paint in the gaps. I doubt they would waste time with PSing it when it's quicker, cheaper and better to paint the danged floor, seeing as they had to do a photo shoot anyway. The only part which is PSed is the top right corner. Probably because their floor wasn't big enough.

sakal jain's picture
sakal jain
4 pencils

Ah! the painter needs training. . . painting in the reverse direction. . . poor basics.

Yokel's picture
Yokel
604 pencils

???

Guest's picture
Guest

dahh!quik dry??

matat's picture
matat
40 pencils

I like, i only wish the floor was a more rugged floor, you know kinda textured like youd have at a beach house just a personal preference i guess.

oshe's picture
oshe
852 pencils

This concept have been done 09827342730954782 times.

··o.s.h.e··

raverus's picture
raverus
1476 pencils

Hi copycat...........meow.....
should be ashamed of yourself, mckann!!!

Rog's picture
Rog
6094 pencils

Yada yada yada yada... yep!

>>>> That's not an ad. THIS is an ad.

tadkamaarke's picture
tadkamaarke
93 pencils

People paint floors? i thot they had tiles for those..or carpets..and yeah we indians like colour- on the walls though

heymmb's picture
heymmb
49 pencils

Simple and not original

Lince's picture
Lince
6 pencils

la idea esta muy bien pero le falto se un poco menos obvio y mas produccion es la realizacion

jumbo's picture
jumbo
2 pencils

This ad got
1 Cannes bronz
2 oneshow nomination
3 clio nomination
4 communication art
5 Its in work
6 adfest nomination
7 Its in archive

I think seeing all the comments on this ad by xtremly wise and talented people,
all judges in the world are either dumb.
Or art director must be given hell lot of bribe to all the judges.
cheers!!!!

witness505's picture
witness505
137 pencils

Idea is straight forward and simple, personally i like simple ideas but smart pushes it to another level.
btw winning awards simply mean other works aren't as good in the eyes of the judges, that's all. Don't make the work lovable in all cases.

walkingbuddha's picture
walkingbuddha
188 pencils

bad photoshop. nice idea.

velle's picture
velle
1550 pencils

thinking aloud here...
takes down notes on ideation process:
what would happen if paint dries faster than you can say, 'done!', while you're painting? so, you can show the can of paint without having to show the can or the logo at the bottom, and you can clearly show this is a paint ad...

juli86's picture
juli86
95 pencils

Really good.

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