Advertising Agency: Lg2, Montreal, Canada
Creative Director: Luc Du Sault
Art Director/Copywriter: Jack Latulippe
Photographer: Martin Girard/Studio Shoot
Client Service: Laurie Chateauvert
Published: November 2007
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28 Comments
Why?
Dikey
commercial dog huh?
did you ever see the wizard of oz?
boring
Sorry. I don't see any cleverness in this.
Not to mention voting it up, yourselves.
>>>> That's not an ad. THIS is an ad.
I think this is very clever!
Rog, you must be bored with your wife...
And DAMN it's beautiful!!!!!!!!!!
Seeing it's your first day, we'll let that one slide, sweety. ;)
>>>> That's not an ad. THIS is an ad.
???????!
I like the idea. The cropping of the hair and face is a little uncomfortable.
Jiah Sisco
www.mediadrink.com
ad not finished. pity. it has nice concept.
I have seen the Wizard of Oz & remember it vaguely...and I still dnt get it. Maybe Im feelin stupid today...can someone pls explain?
Ads that have to be explained so much - will it be effective?
~~be cool eh!~~
~~this paranoid survived!~~
nice question, sometimes i have this question either when i go to an ad festival...
most of them are scams this day..
what's so good about scamming and making another people think too much?
would you buy a product that has hard to get advertisement?
end of joy, enjoy
I really envy this ad.
block this one too pls...
why this always writes the same? is it a computer? im beginning to hate him-her
I know... I deleted like 300 of such comments in the last 2 days.
Those who can't, envy! :)
>>>> That's not an ad. THIS is an ad.
I dunno what the problem is, but this ad is so damned easy to get. I guess some people may not get it, but you can't always design for the lowest common denominator. All we'd see would be crap then.
C'mon people.
It's great, look for it in the books.
--
brandon
www.brandonknowlden.com
I don't get it.
Yeah, I see she's wearing boots instead of ruby slippers. SO WHAT?
Nice. Really nice.
in the wizard of oz, the red shoes are the highest object of desire, here she doesn't care about them anymore, because...
aaaaa, explanation. finally. now it makes more sense (been too long since I watched the movie ;-) ). but still, to me - a bridge too far...
how many knew it and how many cares!!!@@
-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso
HAHAHAHAHA simply add, very clever comments :D hahahaha
in this kind of ads with references to world wide known cultural icons (like this one and the one with the dark side of the moon album cover for LG phones), brands take the risk of loosing the attention of a few people who are not related to that specific icon, but these people are so few, and the concepts are so strong, that some brands think it's worth it. i think so too.