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Piggy bank

Published/Aired: 
September 2009
Description: 

Everyone in America knows Neosporin simply helps cuts heal faster. This campaign reminds people to always have some on hand.

Print advertisment created by Art Center College of Design, United States for Neosporin, within the category: Pharmaceutical.

Advertising School: Art Center College of Design in California, USA
Art Director: Dave Stone
Photographer: Thomas Sun

Comments (7)

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Highest Rated

maranca82's picture
maranca82
Activity Score 422

It seems you need to take ads less literally.

You don't necessarily NEED the coins, but I think they help to communicate that this is indeed a piggy bank. Looking back on this campaign I'm not sure it's cohesive enough, though I can't put my finger on it. Maybe including a tagline would help?

maranca82's picture
maranca82
Activity Score 422

Sure it's not the most effective ad, but it makes for a nice book piece!

This is my favorite from the campaign as it is a bit more subtle than the others.

everartz's picture
everartz
Activity Score 7609

simple and nice...

| everartz |

ericofthedead's picture
ericofthedead
Activity Score 64

just like the operation one - cute but not sure how effective

rolling.stone's picture
rolling.stone
Activity Score 2741

It seems funny

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~ Quite obviously, I have gathered no moss ! ~

sneakyhands's picture
sneakyhands
Activity Score 1857

quick and clever, but i feel like i've seen it before. even if i haven't, that's not what you want a CD thinking when they peruse your book. good work tho, nice and clean.

RAM KATE's picture
RAM KATE
Activity Score 765

It seems the cut on the back of the piggy has healed fast. It seems you cannot save now that is what I perceive.The visual is too good but the message by the showing the piggy bank , coins outside is confusing.

RAM KATE

maranca82's picture
maranca82
Activity Score 422

It seems you need to take ads less literally.

You don't necessarily NEED the coins, but I think they help to communicate that this is indeed a piggy bank. Looking back on this campaign I'm not sure it's cohesive enough, though I can't put my finger on it. Maybe including a tagline would help?

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