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Published/Aired: 
September 2009
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Description: 

Everyone in America knows Neosporin simply helps cuts heal faster. This campaign reminds people to always have some on hand.

Advertising School: Art Center College of Design in California, USA
Art Director: Dave Stone
Photographer: Thomas Sun

Comments (7)

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Highest Rated

maranca82's picture
maranca82
422 Activity Scores

It seems you need to take ads less literally.

You don't necessarily NEED the coins, but I think they help to communicate that this is indeed a piggy bank. Looking back on this campaign I'm not sure it's cohesive enough, though I can't put my finger on it. Maybe including a tagline would help?

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