10 comments

Guest's picture
Guest

Haha the idea is good on all three, but some copy would be nice otherwise is kinda hard to get...

reactor's picture
reactor
294 pencils

Most people can identify with Neosporin in America... fine. How does this campaign remind people to always have
some on hand without the support of any COPY ? The graphic statement is there in the form of the stitches on the ball
to represent CUTS & BRUISES. This is an over the counter retail product. It needs a little something more to make the real point!
Anyhow, a good looking visual. It does deserve a companion.

Reactor

sirvan's picture
sirvan
29870 pencils

Yup. These are slightly too clever for their own good lack-of-copy-wise. But the retouching is great, and the idea is cool. Good going guys!

+++

"I love some things, and don't love some other things."

RAM KATE's picture
RAM KATE
765 pencils

Hard to figure without a copy

RAM KATE

Guest's picture
Guest

It is sad to see young, potential art directors and copywriters think that the less copy an ad has, the more likely it is to succeed. I seen the "Operation" ad in CMYK and thought it was nice. I seem to be ranting more about the 'Image w/ product in corner' layout more though...excuse me.

ruzzaruzza's picture
ruzzaruzza
4 pencils

y el copy??

skinny's picture
skinny
161 pencils

Yep, I agree with most of the comments. Sometimes, unfortunately, we need some copy to explain a little bit about the idea. Copywriters still have an important role in advertising. Great visual.

rolling.stone's picture
rolling.stone
2740 pencils

Liked it

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~ Quite obviously, I have gathered no moss ! ~

petimadmoiselle's picture
petimadmoiselle
127 pencils

This is a great example of why it is never a good idea to try to be too clever with an ad.
Sure it's a smart visual association, but does it get the message across? No.

davidross's picture
davidross
2 pencils

done first, and much more effectively for Mt. Sinai Hospital by Devito.

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