Neo Cricket: Hand

In 2007, bowling figures weren't the only things destroyed by Ponting's bat.
It's time to return the favour.
Australia Tours India. Oct. 9 Onwards

Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Directors: Anup Chitnis, Vivek Kakkad
Art Director: Parag Patil
Copywriter: Vinod Sudhir
Illustrator: Milind Aglave
Photographer: Avdhut Hembade
Published: September 2009

7 comments

kalee's picture
kalee
18 pencils

I think the copy on these is really strong because it's so audience specific. I'm not sure what it's saying, but I'm guessing I don't need to.

satrianee's picture
satrianee
3748 pencils

Mercy begging ad... I know it works especially when it comes to sports. "Players worked so hard, even got hurt. You gotta support us!"

What a contradict; beauty and elegance is just as affective on sports ads as the savage and dirty ones.

silvi's picture
silvi
4172 pencils

Disturbing.

everartz's picture
everartz
7613 pencils

so what is the favor in return? to destroy what? this isnt a good communication by the way!

| Everartz |

munirgee's picture
munirgee
454 pencils

Disgusting...

rolling.stone's picture
rolling.stone
2740 pencils

excellent

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~ Quite obviously, I have gathered no moss ! ~

Rival2000's picture
Rival2000
45 pencils

there can be so many ways to say the Ausie tour to India is broadcast on Neo, and this is what u come up with? Bad taste

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