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River

Agency: 
Published/Aired: 
November 2010
Description: 

The Finns are chasing achievements all the time, also on their spare time and even on holiday. We only need to show that entertainment would really help Finns to relax. We launched the slogan with a film, a radio spot and full-page print ads. Then we asked people to tell about their achievements on the internet so that they can get over them and start to relax.

Us Finns have always been chasing achievements.

Advertising Agency: 358, Finland
Creative Director: Ale Lauraéus
Copywriter: Taro Korhonen
Graphic designer: Mark Nurmi
Agency producer: Roosa Rudkiewitcz
Account Manager: Milla Kokko
Photographer: Pekka Mustonen

Comments (6)

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Highest Rated

Dzsoi's picture
Dzsoi
Activity Score 8266

Obviously you are not chasing achievements in advertising.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Baffling: what kind of achievement is pictured here? Not clear. Nor is the target audience or product - is it a TV channel for idiots?

Also the stilted language of 'tell your acheivements at" would be so smoothly fixed by "Share your...at"

morse's picture
morse
Activity Score 17397

Not clear. Not working.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Easy. They are decking the sea to create a lovely patio outside of their brand new beach hut.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Aaah cool. I thought they were playing "Reverse Tetris, Waterworld Edition."

Boris Batkin's picture
Boris Batkin
Activity Score 40

If advertising in your country is this bad, I wish communism will come back to your country. 358 must be finnish for shit!

CAPITALISM WILL FAIL IF WE DO BAD ADVERTISING!

Dzsoi's picture
Dzsoi
Activity Score 8266

Obviously you are not chasing achievements in advertising.

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